ik a lot of u guys r old heads, so u might not be aware of this, but carti's label has a MASSIVE amount of cultural capital with the youth. Destroy Lonely and Ken Carson are the closest thing we have gotten to 2016 uzi and carti w the amount of buzz they have in the online underground scene. When was the last time we saw a rapper label get this certified?

It’s funny how everyone thought Ken was a meme and they all switched up after his last album

But yea opium has the industry in a chokehold when it comes to youth appeal

i never thought ken was a meme not since boy barbie #og

respectfully carti lapping drake and kendrick in terms of how his label doing

Best at sexual assault ? Yeah

It was a perfect strategy but also one that could not be replaced in any way

I think he found marketable artists that align with the opium brand and made music that appeals to his fans

I think Ken and Homixide Gang mostly appeal to the post Carti era fandom of rap that exists bc of his influence, and that keeps them afloat more than anything Carti or his label are doing to boost their careers

I think they're successful bc of Carti's influence not bc he's a great label owner

he is probably a great mentor to have as a rapper though

won't knock him

Destroy Lonely gonna last but the others are gonna be hangers on in a couple years

not even gonna post your avi

nah i think he deserves credit for that. being in the background and working mostly as a mentor is a way of running a label, and maybe it's a better strategy than what most people do. wtv promo is going on, Carti is getting his artists' music in front of the right people + his indirect approach means that Ken and Lone have stand alone appeal now.

thats why they call him the goat

-Opium Commander

Lol

:imagw:

don't even listen to them but what's even the competition at this point

who

could be. they're feeling like an evolved version of raider klan without an absurd amount of issues

Steve Lacy from odd future

if youre 12

Crack Rock Records

inb4 it turns into a sales thread

yeah but it's a lotta mfs that don't wanna hear that