im trying to scientifically answer this question, please no anecdotes or you'll be banned

by bigger, i dont just mean who has more fans/more streams, but im also asking about their cultural relevance and overall impact, not just in the US but across the world

HEATMAP:

An artist can record a huge chunk of their views in a few countries only, say in the US. Their comparative shares in remaining countries would then underperform massively reference values. This issue is known for years in the world of statisticians. A very efficient way to avoid these outliers consists in comparing rankings instead of raw values. As a result, instead of saying that Drake outperforms the scale by 2.05 to 1 in Trinidad and Tobago, we will say that Trinidad and Tobago is the country of rank 1, the one where he performs the best relatively speaking

Drake's 2019 heatmap

• Let’s first check the big ones yet. It is as clear as water that Drake is bigger where the black culture is bigger. Trinidad and Tobago leads his top markets, just ahead of the US. We can’t blame him, recording some of his best numbers in the biggest market of all sounds like a very good idea.

• All countries inside the Top 10 are from North America, Africa, and the Middle East. The first real surprise comes from Portugal, a market that isn’t that much open to the US culture by European standards, which happens to be Drake‘s #11 country. People originally from Mozambique, Angola, Guinea-Bissau, and Cape Verde are certainly a part of the explanation

Taylor's 2019 heatmap

• So, where do her remaining views come from? The importance of the US is being reduced in good part by her impressive showing all over Asia. Through our articles covering multiple artists, we noticed that very few artists are big in all parts of Asia. Some are huge in India / Pakistan / Bangladesh, others in Japan / Singapore / Hong Kong, others in the Philippines / Indonesia / Thailand, but smashing in all these areas isn’t that frequent. Swift is definitely popular in all of them.

• Vietnam is by far her strongest market. There, she outstreams scale acts by over 4 to 1. Asian countries doesn’t only claim her #1 spot, in fact her entire Top 14 markets relative popularity-wise come from this continent which is fairly insane.

STREAMING:

• Taylor is easily the bigger artist RIGHT NOW. But what about their peak?

• this is just in the US though, and Taylor also removed her music from Spotify from 2014-2017 which explains her relatively low numbers

CULTURAL IMPACT: Who's changed the landscape of music more? idk how to measure this. I know Taylor went from country to pop and also did some folk s***. Even people who hate Drake will admit that he fundamentally changed hip hop, and influenced pop + r&b. some might say he helped popularize afrobeats too.

Yes

as a sales stan and professional chart watcher, taylor selling 1 million first week not only means she's bigger than drake, she is also the greatest of her generation

They're about the same height.

No drake is like 6'1 at least

Brother it’s thanksgiving make a plate and enjoy your day

So is taylor

Really

whos getting more spins in the global south?

Does Taylor even lift, bro?

- BRAVE

Yea

Taylor is the most popular western artist of all time in China

It’s Drake. Can’t remember the last time I heard some Taylor Swift

she doesnt have a hit as big as one dance or gods plan

but she is consistently outselling.. makes you think

This is now a 24k magic appreciation thread

Yes

Bruhh

Taylor

She ain’t really outselling him. She’s cooking the numbers w gimmicks and s***

Shes just as big as drake

Bigger and better

Depends. I'd say they're on equal ground in the Americas and Europe.

But Drake is bigger in Africa while Taylor is bigger in Asia.

Taylor is the best selling Western artist OAT in Asia iirc.