I don’t know if this is just because it’s catered to my shared experiences, but genuinely it feels like this dude has dominated talking points for the entire year over anything, can be the most dumb s*** ever, every other day he trends for something new, or some meme comes out of it.

His and Bianca outfits, tmz paparazzi superhero moment, twix meme, vultures album, carnival biggest song, ig rants, the latest interview, beef with Kai cenat, its always something new that somehow always grabs people’s attention, even his detractors legit can’t stop talking about him.

I thought about Taylor Swift, but I think that kind of fizzled since the nfl season was finished.

I don’t mean the most successful, but most constantly viral.

Sounds like you're in a bubble more than anything. I know it's been said but we're all in our own little monoculture atp so if you're into Ye, Taylor, Trump, Kate Middleton, etc Google and other services will cater to that and put headlines in front of you every week for every single thing they do or say because they know you'll pay attention and that's what the algorithm cares about

Musically atleast--he's never been more relevant

Ariana's days old lp couldn't halt the putsch d'état