Once the meme had released the record label used looped YouTube videos of his Coachella dance which accounted for 1/5 of the total streams this week, Instagram ads of the meme linking to the album, beef with Toys R Us, live shows and more to push the meme ridiculously hard leading to a very strong debut and very strong holds.

Furthermore they took the opportunity of Perfect Timings success to repush NAV by NAV via shills on ktt posting paid threads. These threads got pushed by the label around the Music section, thus increasing sales of the album which helped to get NAV memes more attention thus reinforcing NAV.

This is the future of music promo. Planted hype. Kanye did a great job of this with the TLOP rollout albeit in a different way with himself hyping the album with antics on twitter regular song drops, season 3 and the name competition.

he tired man...

twin bout to deliver

my baby mama hate me 😎

buy property like monopoly man, i’m surviving the landemic

choppa ees takin his life away

she succin good okay

hit dat lil boi w da k

K dot been with sme girl since high schoo

l

k dot gangsta grillz now on streaming

ban

remember when Schoolboy Q said TDE ran a train on SZA including Kendrick

i'm down bad fam

this but for huge balls