He's the greatest artist of 2023, bar none.

Hip Hop isn't as dominant in the mainstream, but it's still the most listened to genre by a good margin. I honestly would mind this genre going the way of Rock, where you could have a Top 5 Urban hit and not crack the top 50 on the Hot 100. That happened regularly before the mid 2000s.

I think the artists and labels would be forced to start focusing on core Hip Hop instead of catering to the casual fans

I’m not a big fan of gatekeepers but the rate of rappers coming and going is out of control as of late.

Bro most of the underground s*** stinks. It's mainly kids hyping that s*** up. If this new underground gen was as cold they said, they'd have blasted off the way X, Uzi, Juice, and Carti did within a year but instead they stuck in the underground

yeah it is largely awful, derivative music (which is yet another thing that was said in music sxn) but when you say that, you just get dismissed as a boomer/washed although people even my age aren’t really f***ing with that s*** either, it’s fairly niche lmao

plugnb, (as it currently is, anyways) opium, and whatever flavor of the month abstract RYM rapper they’re hyping up in the underground have no mainstream appeal, doesn’t take an A&R to parse that out

With the rise and success of country music this year do y'all see more hip hop artists collaborating with country artists like lil durk did? Seems like a sure way to get a hit right now

As long as it sounds like this

TikTok and HipHop peaked in 2020

Both declining since

TikTok is bigger than ever lol

Lol what?

There was a digital surge during the pandemic.

that was the year it was the most downloaded app, yes

But yearly downloads would be a poor metric for a social media company

Engagement, revenue and active user count is higher than the pandemic

Engagement/average time spent on the app would be the best indicator.

Not sure where you'd find that info on a private Chinese company but:

insiderintelligence.com/content/time-spent-tiktok-decline

Active user base it’s at its highest

They release their revenue publicly, they’ve have year over year magnification in growth

Saying it’s declining is purely a product of your own bubble.

Edit: cba arguing over Tiktok tbh.

There hasn't been many viral hiphop moments this year as compared to previous years

him

👑

ill take no rap #1s if it means we get more rxknephew/rx papi/joeyy/surf gang type acts

Her fan base is different

they still shipping out travis albums he gonna get a third week at #1

8 Taylor Swift albums in the top 20 is insane.

shes doing 356k total this week

well in the top 20 at least

She's charting 11 albums every week now and the other 3 albums should be somewhere in the top 40.

We love to see it