ragedsycokiller

2y

Mickey Mouse #1off old ass albums

CRACKASTEPPAVEGAN

2y

Wait...

ragedsycokiller

2y

Mickey Mouse #1off old ass albums

Sleeze

2y

Here it is

thegreatdivine

2y

Context is important. Because it isn't easy doesn't mean it isn't possible, especially when it's being done with Spotify's knowledge. If you, CRACKASTEPPAVEGAN, own a streaming farm in say, Kazakhstan, and you backdoor Spotify's servers and boost the streams of a major artist by 10-50M streams overnight, that'll get flagged. It's many acts who have faked streams and eventually, they got caught by Spotify's system and had those streams deleted and of course, those accounts will get flagged by the system.

What allegedly happened with Not Like Us is unique, in that, at least, with the case Drake is making, things were done by Spotify, at the urging of UMG, to give the song an insane boost via countless playlist placements, relentless autoplay and algorithm recommendations, even when users actively weren't trying to listen to the song, so as to give it a massive boost in streams that it wouldn't have had otherwise.

At the peak of Not Like Us' success, many people noted how the song got inserted into their usual Spotify-curated playlists that had nothing to do with hip-hop or even r&b. Many people noted how they'd be listening to their own curated playlist of songs and a song would end and Not Like Us would immediately come on. They'd skip back to a song of their choosing and it'd come on again after.

Spotify isn't going to be stupid enough to be giving out 10M streams to Not Like Us daily because that'll eventually come back to bite them in the ass, but it doesn't mean they didn't use illegal tactics to give the song an unfair advantage to boost its popularity, which is the argument Drake is making.

We can see how once that "button" stopped being pressed on the song, it's dropped from its peak of over 14M daily streams to less than 2M daily streams, all under 6 months.

Other songs, which organically grew in popularity, have had much better luck sustaining said popularity (look at a song like Die with a Smile that's still pulling 10M daily streams 3 months in, with no signs of slowing down).

We'll see what eventually happens. If Spotify/UMG didn't actually collude to force Not Like Us down people's throats for months and Drake has no case, we'll know eventually. No need to go back and forth debating this when it's moved on to the legal world now but yeah, that's my long-winded explanation on why Not Like Us is different lol.

treeman

2y

This thread is insane there’s no way yall care this much about other men’s record sales

CRACKASTEPPAVEGAN

2y

Grab a helmet, soldier. It's war!

CRACKASTEPPAVEGAN

2y

Imma be real, what you're describing about UMG sounds like standard industry practice that's been around, and one that Drake himself benefited from (see the infamous Scorpion rollout on Spotify, when Drake was white-hot after the Pusha T beef), along with every major artist (Sabrina Carpenter), has benefited from at one point in their career.

I don't see the conspiracy with NLU. What happened with that song just sounds like what happened with Barbenheimer: it captured the zeitgeist in that moment. I was outside. S*** was everywhere frfr. Do I think that UMG might have given it a boost, whether Dot knew about it or not? Yeah I believe so. Do I think that UMG and Spotify colluded with each other to push the song just to mess with drake? No, that's ridiculous. But I am interested in seeing what kind of evidence that Drake's team has.

We can only speculate, but if Drake has been undergoing some contract negotiations during this beef or long before, then I can understand why he feels a way because that would mess with his money, but I don't see how Umg is responsible for how the beef turned out That's why I think the defamation petition holds no water because Family Matters is essentially a Whitney smear campaign. It's rap beef, there are no rules, and he took it there, so it is what it is, but there is no complaining after that. He made his bed. We can't divorce the rap beef from the 2 petitions. I'll give Drake the benefit of the doubt and say that maybe he's had grievances with UMG for a while now. I'll even speculate further and say the 100Gig stunt was him lashing out at them lowkey. But the timing of the petitions make him look wild in the light, regardless if he has legit grievances, and the defamation petition doesn't help.

Also, just to point out at the example you gave, Not Like Us is a diss track with some foul, personal s*** being said on wax, while Die With a Smile is a beautiful ballad. The content is overlooked but I think it plays a major role imo. It doesn't really surprise me at which songs get more legs in the long run, I'm jussayin Someone hearing NLU with zero context of the beef might get put off by the content without the context. You don't need context to get into I Had Some Help, or A Bar Song, and the Die With a Smile Song.

ICEMAN40

2y

The elimination of drake went well.

thegreatdivine

2y

Worry about Kendrick's current album. This is why you K-Thots are dweebs. CLB has sold over 5M units in the US and has never left the Billboard 200. Will GNX manage those things? Worry about that. Drake's got more hits than Kendrick will have in 10 careers. Don't worry about him.

Kr0niic

2y

TGD: not like us was bottled to hell!!!

Also TGD: it’s literally impossible for big artists to fake streams and streaming services cancel it out. Big artists don’t get away with fake streams

thegreatdivine

2y

Context is important. Because it isn't easy doesn't mean it isn't possible, especially when it's being done with Spotify's knowledge. If you, CRACKASTEPPAVEGAN, own a streaming farm in say, Kazakhstan, and you backdoor Spotify's servers and boost the streams of a major artist by 10-50M streams overnight, that'll get flagged. It's many acts who have faked streams and eventually, they got caught by Spotify's system and had those streams deleted and of course, those accounts will get flagged by the system.

What allegedly happened with Not Like Us is unique, in that, at least, with the case Drake is making, things were done by Spotify, at the urging of UMG, to give the song an insane boost via countless playlist placements, relentless autoplay and algorithm recommendations, even when users actively weren't trying to listen to the song, so as to give it a massive boost in streams that it wouldn't have had otherwise.

At the peak of Not Like Us' success, many people noted how the song got inserted into their usual Spotify-curated playlists that had nothing to do with hip-hop or even r&b. Many people noted how they'd be listening to their own curated playlist of songs and a song would end and Not Like Us would immediately come on. They'd skip back to a song of their choosing and it'd come on again after.

Spotify isn't going to be stupid enough to be giving out 10M streams to Not Like Us daily because that'll eventually come back to bite them in the ass, but it doesn't mean they didn't use illegal tactics to give the song an unfair advantage to boost its popularity, which is the argument Drake is making.

We can see how once that "button" stopped being pressed on the song, it's dropped from its peak of over 14M daily streams to less than 2M daily streams, all under 6 months.

Other songs, which organically grew in popularity, have had much better luck sustaining said popularity (look at a song like Die with a Smile that's still pulling 10M daily streams 3 months in, with no signs of slowing down).

We'll see what eventually happens. If Spotify/UMG didn't actually collude to force Not Like Us down people's throats for months and Drake has no case, we'll know eventually. No need to go back and forth debating this when it's moved on to the legal world now but yeah, that's my long-winded explanation on why Not Like Us is different lol.

Maximus

2y

using Die With A Smile as an example for an organic hit is crazy cuz almost nobody in the world knows 3 lines off that song

Noir

2y

I still haven't heard it

Maximus

2y

using Die With A Smile as an example for an organic hit is crazy cuz almost nobody in the world knows 3 lines off that song

Maximus

2y

nobody did, it just popped up at #1 and after that some corpos started posting it on their socials since it's the no.1 song in america but almost nobody deliberately pressed play on this song

Maximus

2y

using Die With A Smile as an example for an organic hit is crazy cuz almost nobody in the world knows 3 lines off that song

Maximus

2y

nobody did, it just popped up at #1 and after that some corpos started posting it on their socials since it's the no.1 song in america but almost nobody deliberately pressed play on this song

jack johnson

2y

Die With a Smile did not "just popped up at #1".