YA ICEMAN ACE

2y

That’s not a d*** riding post at all she’s literally just explaining the situation

YA ICEMAN ACE

2y

Fader, is this your job? Calling other people “parasocial d*** riders 24/7” all the while you’ve got 1300 posts in 8 days begging people to understand how good Kendrick’s “streams per song” numbers are

thegreatdivine

2y

Context is important. Because it isn't easy doesn't mean it isn't possible, especially when it's being done with Spotify's knowledge. If you, CRACKASTEPPAVEGAN, own a streaming farm in say, Kazakhstan, and you backdoor Spotify's servers and boost the streams of a major artist by 10-50M streams overnight, that'll get flagged. It's many acts who have faked streams and eventually, they got caught by Spotify's system and had those streams deleted and of course, those accounts will get flagged by the system.

What allegedly happened with Not Like Us is unique, in that, at least, with the case Drake is making, things were done by Spotify, at the urging of UMG, to give the song an insane boost via countless playlist placements, relentless autoplay and algorithm recommendations, even when users actively weren't trying to listen to the song, so as to give it a massive boost in streams that it wouldn't have had otherwise.

At the peak of Not Like Us' success, many people noted how the song got inserted into their usual Spotify-curated playlists that had nothing to do with hip-hop or even r&b. Many people noted how they'd be listening to their own curated playlist of songs and a song would end and Not Like Us would immediately come on. They'd skip back to a song of their choosing and it'd come on again after.

Spotify isn't going to be stupid enough to be giving out 10M streams to Not Like Us daily because that'll eventually come back to bite them in the ass, but it doesn't mean they didn't use illegal tactics to give the song an unfair advantage to boost its popularity, which is the argument Drake is making.

We can see how once that "button" stopped being pressed on the song, it's dropped from its peak of over 14M daily streams to less than 2M daily streams, all under 6 months.

Other songs, which organically grew in popularity, have had much better luck sustaining said popularity (look at a song like Die with a Smile that's still pulling 10M daily streams 3 months in, with no signs of slowing down).

We'll see what eventually happens. If Spotify/UMG didn't actually collude to force Not Like Us down people's throats for months and Drake has no case, we'll know eventually. No need to go back and forth debating this when it's moved on to the legal world now but yeah, that's my long-winded explanation on why Not Like Us is different lol.

Platinum

2y

This thread is obviously entirely about numbers, but I think its important to remember that in the whole Drake and Kendrick feud, numbers dont really matter at all and bringing up numbers as a point is not important.

What matters is what resonates with the core hip hop audience and the culture.

Numbers (specifically what was sold to people outside the core hip hop audience and culture) didn't make Kendrick win the beef and numbers isn't what made Drake an important rapper to the culture. Numbers are like a side dish

SWAN

2y

they were putting his songs on the most random playlists and drake stans want to talk about labels boosting streams lol

SWAN

2y

they were putting his songs on the most random playlists and drake stans want to talk about labels boosting streams lol

Noir

2y

Drake isn't wrong that bots are being used, but nobody gives a s*** because he's benefited from them for years and what he's doing now is hypocritical loser behavior.

To sum it up:

pimpin

2y

Delusional Drake groupies...this you @thegreatdivine ?

pimpin

2y

Delusional Drake groupies...this you @thegreatdivine ?

Sleeze

2y

Here it is

Kr0niic

2y

TGD: not like us was bottled to hell!!!

Also TGD: it’s literally impossible for big artists to fake streams and streaming services cancel it out. Big artists don’t get away with fake streams

TheFader

2y

Anyways, Drake isn’t even the biggest Canadian artist anymore

It’s been 3 years since Weeknd’s dropped an album btw, and he has 6 less projects on streaming than Drake does

TheFader

2y

GOAT