It’s a surprise dance album

Apple Music genre tags are oftentimes misleading.

I had no idea it had debuted this high, wtf.

Right, but that’s not what’s being asked. Divine is saying artists have complete control over how their music gets categorized on DSPs. We’re showing her that’s clearly not the case if a song like One Dance is categorized as a rap song

Yes and no.

There wasn’t much hype for a new Tyler album so soon after CHROMAKOPIA while it’s still relevant in people’s minds (The Dawn FM Effect), and the reception for this album has been pretty mixed overall on top of it

Hamilton fans love Tyler

i think something happened with spotify but it's been going on for way longer than a month and i don't think it's only affecting rap.

we had songs spending months above 2m daily streams and now that's virtually impossible, everything just tanks immediately (and the debuts typically aren't as impressive either).

You’re a Drake fan and you are posting this.

May not be the reason for this but I think they're genuinely cracking down on bot farms or whatever. I'm not accusing any particular artist or whatever of using them, I think the entire industry and every label was using them at a point.

i agree that this is a possibility.

that post malone x morgan wallen song debuted with 7.8m streams on US spotify last year. no way it'd get that many today, we haven't even had a single song hit 4m this year.

The music simply has not been sticky enough, that’s all it is. The mainstream stars have not been writing great pop songs this year

I see what you saying but Luther and NLU both got it after superbowl wit the Super Bowl bump

Not any big debuts this year tho

trav next solo album deff going #1, cus JB2 was middish

Is that not what Jackboys is?

he going #1 off empty CDs as long as it comes with merch lol

Yep. Even the biggest artists drop songs now and debut with major streams and by day 2, they lose like half of them. It's crazy.

And I'm saying labels don't care what albums are categorised as. If an artist explicitly tells a label to categorise their album as something, they have no reason not to agree. In the case that they don't, they typically carry on labelling their albums what they've always labelled it. All labels really care about is being profitable.

labels don’t care which category the product of the artist they hired to perform in a specific genre is categorized in? huh?

we forgetting this a business and they gone place the artist where most of their fans will go to find them and for marketing purposes? lmfao. come on now, that’s a disingenuous take and you know it and it’s clear why Tyler/Tyla would complain about that. they place them in these categories because a certain demographic will run to it and make their product appear great as opposed to placing it in the pop category and none of your fans have pop music in their algorithm

Fans buy/support what they like. this method doesnt work for everyone

He can do it without merch too. 4x4 debuted at #1 off the CD pure sales alone, there wasn’t any merch bundles available. It had the biggest pure sales week for a rap single this decade at 160K. It also had more pure sales than all the other 99 entries on the Hot 100 that week combined (101K).

Spotify def changed their algorithm, and you can tell 2024’s huge streams were partially due to an algorithm they had at the time that caused a big inflation/increase for current hits.

It was for every single artist in general (beef conspiracies aside) I remember 2024 numbers were oddly high.

One year ago you had a one hit wonder song like Lay Bankz - Tell Your Girlfriend even doing 1.3 million a day for a song that didn’t even go top 40 on Hot 100.

The chart was doing weirdly high numbers compared to 2020-2023. Now 2025 numbers are back to those times so that’s why the decline this year seems over exaggerated.