goretex 💁🏽♂️Oct 31, 2025honestly when niggas was saying hip hop was falling off before werent we inbetween 2 generations and got hit by covid bra
like i think this s*** being "off da charts" is just a coincidence. maybe next year if its still like dis we gotta do something
- goretex 💁🏽♂️Oct 31, 2025·1 reply
TheFaderBoth Future and Travis are on that same album a total of five separate times and none of those five songs were hit records
yea but dats dem we talkin about god mc kendrick
Oct 31, 2025·3 replies
RockstardHip hop going back underground. Not mad at it tbh. I think commercials using so much 20 year old rap/rnb songs are also making them uncool to young people though, the way 60s/70s rock songs were used in 90s/00s commercials
This isn't a good thing lol. Hip-hop has been mainstream since the late 80s. Now, is a song not charting in the top 40 for the first time in 35 years a sign of total doom? No. That's just Billboard rage baiting but this is something record label folks have been speaking on for the last 3 or so years — the divestment of rap music. Most record labels have gotten rid of the people who used to run the rap/hip-hop arms of their companies. They aren't investing in rappers as much as they used to and so the infrastructure isn't there anymore. That means, it'll be even harder for a new star to rise and provide a jolt to the game because the finance and structure to do that on a mainstream level will no longer be there. Yes, there'll always be people making noise in their respective niches but none of that will be enough to ever translate into legit mainstream success, which is really what matters.
That also means less money, less opportunities, etc. Certain established mainstream rappers will be fine because they have back catalogs that'll continue to carry them but as if that wasn't enough, Billboard is also implementing chart rules that don't favor rappers so s*** will be really bleak moving forward.
None of that is good for rap or hip-hop.
Oct 31, 2025·editedthegreatdivineThis isn't a good thing lol. Hip-hop has been mainstream since the late 80s. Now, is a song not charting in the top 40 for the first time in 35 years a sign of total doom? No. That's just Billboard rage baiting but this is something record label folks have been speaking on for the last 3 or so years — the divestment of rap music. Most record labels have gotten rid of the people who used to run the rap/hip-hop arms of their companies. They aren't investing in rappers as much as they used to and so the infrastructure isn't there anymore. That means, it'll be even harder for a new star to rise and provide a jolt to the game because the finance and structure to do that on a mainstream level will no longer be there. Yes, there'll always be people making noise in their respective niches but none of that will be enough to ever translate into legit mainstream success, which is really what matters.
That also means less money, less opportunities, etc. Certain established mainstream rappers will be fine because they have back catalogs that'll continue to carry them but as if that wasn't enough, Billboard is also implementing chart rules that don't favor rappers so s*** will be really bleak moving forward.
None of that is good for rap or hip-hop.
Rather have the top rap artist be irrelevant in mainstream than making slave lines and d***riding Adin Ross and Nell boys.
- Gosh 😹Oct 31, 2025
Funny how they went from Drake is still on top and a hit maker to Kendrick killed hiphop and ruined the charts in just a years time
- Oct 31, 2025TheFader
Both Future and Travis are on that same album a total of five separate times and none of those five songs were hit records
Those Travis feats might as well had been AI
- Oct 31, 2025·1 replygoretex
yea but dats dem we talkin about god mc kendrick
You quite literally just said “anyone who drops a song with Carti in 2025 is guaranteed a hit”
- Oct 31, 2025·2 repliesgoretex
idk bra maybe we just in a off year
Its not just music. Gen alpha/zoomers been talking all year about how they stopped buying jordans and started buying new balances/asics. White, Christian culture is popular with young people w no personality, "woke" is not
- Gosh 😹Oct 31, 2025Rockstard
Its not just music. Gen alpha/zoomers been talking all year about how they stopped buying jordans and started buying new balances/asics. White, Christian culture is popular with young people w no personality, "woke" is not
New balances are hard tho
- Gosh 😹Oct 31, 2025
New balance is 90s dad culture
OGs been wearing them
- Oct 31, 2025goretex
idk bra maybe we just in a off year
It's a lot deeper than that and you'll realise that next year when s*** really starts to look bad.
- Oct 31, 2025·1 replythegreatdivine
This isn't a good thing lol. Hip-hop has been mainstream since the late 80s. Now, is a song not charting in the top 40 for the first time in 35 years a sign of total doom? No. That's just Billboard rage baiting but this is something record label folks have been speaking on for the last 3 or so years — the divestment of rap music. Most record labels have gotten rid of the people who used to run the rap/hip-hop arms of their companies. They aren't investing in rappers as much as they used to and so the infrastructure isn't there anymore. That means, it'll be even harder for a new star to rise and provide a jolt to the game because the finance and structure to do that on a mainstream level will no longer be there. Yes, there'll always be people making noise in their respective niches but none of that will be enough to ever translate into legit mainstream success, which is really what matters.
That also means less money, less opportunities, etc. Certain established mainstream rappers will be fine because they have back catalogs that'll continue to carry them but as if that wasn't enough, Billboard is also implementing chart rules that don't favor rappers so s*** will be really bleak moving forward.
None of that is good for rap or hip-hop.
Kinda talking out of both sides of your mouth on this one lol. Is it a big deal or isnt it
- Oct 31, 2025Rockstard
Kinda talking out of both sides of your mouth on this one lol. Is it a big deal or isnt it
It's a very big deal.
- Oct 31, 2025·2 replies
Don't worry, it won't be long. Remember how many of y'all clowned DLDT for selling 223k units first week and now that's a figure even the biggest mainstream acts in rap are struggling to reach? Lmao.
- Oct 31, 2025·2 repliesthegreatdivine
Don't worry, it won't be long. Remember how many of y'all clowned DLDT for selling 223k units first week and now that's a figure even the biggest mainstream acts in rap are struggling to reach? Lmao.
Remember how you did the same when Mr. Morale did 295K?
- Oct 31, 2025·2 repliesthegreatdivine
Don't worry, it won't be long. Remember how many of y'all clowned DLDT for selling 223k units first week and now that's a figure even the biggest mainstream acts in rap are struggling to reach? Lmao.
You claim to be a hip hop fan yet you’re happy for it to fail because Drake lost lol
Oct 31, 2025TheFaderRemember how you did the same when Mr. Morale did 295K?
- Gosh 😹Oct 31, 2025·1 reply
In an alternate universe where Drake is actually better than Kendrick and actually beat him in the battle somehow
How does that save the charts?
- Oct 31, 2025Gosh
In an alternate universe where Drake is actually better than Kendrick and actually beat him in the battle somehow
How does that save the charts?
It wouldn’t because Drake was active while the decline began
- Oct 31, 2025·1 reply
This is hilarious lmao.
- Oct 31, 2025·2 repliesFree YoungBoy
You claim to be a hip hop fan yet you’re happy for it to fail because Drake lost lol
I'm not happy about it. I just know it's unavoidable. Doesn't matter how I feel about it, this is something that's been staring us at the face for years now. I've brought it up on here since at least 2022, how detrimental it would be to rap if we didn't get some new blood who could establish themselves and carry the genre. I've spoken about how bad it was to still be relying on the same people for the past 15-20 years to carry the genre in the mainstream space.
Pop music is popping out stars every f***ing year. The same can be said about country music. Meanwhile, rap isn't doing s***. It was always gonna happen and next year will be the most glaring example of what I'm talking about.
- Oct 31, 2025·1 replythegreatdivine
This isn't a good thing lol. Hip-hop has been mainstream since the late 80s. Now, is a song not charting in the top 40 for the first time in 35 years a sign of total doom? No. That's just Billboard rage baiting but this is something record label folks have been speaking on for the last 3 or so years — the divestment of rap music. Most record labels have gotten rid of the people who used to run the rap/hip-hop arms of their companies. They aren't investing in rappers as much as they used to and so the infrastructure isn't there anymore. That means, it'll be even harder for a new star to rise and provide a jolt to the game because the finance and structure to do that on a mainstream level will no longer be there. Yes, there'll always be people making noise in their respective niches but none of that will be enough to ever translate into legit mainstream success, which is really what matters.
That also means less money, less opportunities, etc. Certain established mainstream rappers will be fine because they have back catalogs that'll continue to carry them but as if that wasn't enough, Billboard is also implementing chart rules that don't favor rappers so s*** will be really bleak moving forward.
None of that is good for rap or hip-hop.
The same thing happened before the emergence of Drake, Nicki, Kendrick, Cole, Cudi, Big Sean, Rocky etc. Hip Hop was losing its dominance and labels were starting to push EDM.
The lack of new talent in Hip Hop is worrying. So much young people are gravitating towards country, Latin music, and Pop. People who only shift their focus for superstars like Kendrick. I’m not sure how new rappers are supposed to thrive in this market.
- Oct 31, 2025Free YoungBoy
You claim to be a hip hop fan yet you’re happy for it to fail because Drake lost lol
Oct 31, 2025·1 replythegreatdivineThis is hilarious lmao.
https://twitter.com/DJHed/status/1983945214059540721However “The Charts” have undergone many changes over the years that reclassify “Hits”.
See we not finna do this bullshit especially when we JUST had Not Like Us
- Oct 31, 2025·2 repliesthegreatdivine
I'm not happy about it. I just know it's unavoidable. Doesn't matter how I feel about it, this is something that's been staring us at the face for years now. I've brought it up on here since at least 2022, how detrimental it would be to rap if we didn't get some new blood who could establish themselves and carry the genre. I've spoken about how bad it was to still be relying on the same people for the past 15-20 years to carry the genre in the mainstream space.
Pop music is popping out stars every f***ing year. The same can be said about country music. Meanwhile, rap isn't doing s***. It was always gonna happen and next year will be the most glaring example of what I'm talking about.
You’ve said word for word that you can’t wait for it to fall off during the beef lol