Yeah and then him not posting about it or mentioning it at all made it even more suspicious

The cover art being 6:16 but zoomed out 😭 Masterful moment

Yall think Cole backed down because he saw people weren’t feeling his diss or he’s genuinely too nice of a guy?

The social media backlash for sure

If the diss was received well there’s no way he would’ve backed down IMO

Conversations were had behind the scenes

Yeah and then all those conspiracies about drake owning the entire music industry. We had the best summer ever rap-beef wise ngl

Told niggas in this forum never f*** with a person that’s in therapy lmao

Push ups the disses were you are short your feet small you are forced to be pop from a pop artist and lies about a contract none of us are privy to

Drake spent entire beef trying to get Kendrick to question those closest to him and himself

Yet Drake winded up snapping both on social media and heart part 6

Which is unfortunate cause the rape battle turned into who did or did not abuse women with the only way to “ win” forcing victims or daughters out

Whole s*** took a weird unnecessary turn due to family matters

Now entire industry as all year from Jada kingdom beef is in such an odd state yes grand deserved everything he got but at this point can we just get good music without a lecture about industry being bad

Then Kendrick came with that 3peat. Deaded all that talk

Think he's talking about the "they wonder why I'm not enthused to drop" line

Family matters being the lesson learned moment for Drake from his L to Pusha T and it still being ineffective is f***ing hilarious. Like u can tell he was insanely proud of that song and the moment it gets shut down by Kendrick he plays full defense with the heart part 6

Had to come down like I was on d**** after that weekend

Oooooh. Lol. Thats a reach personally but I get it

No one on OVO acknowledged it until it made noise so we was just safe

I believe the rumor that Q gave him a talk and told him the direction this was going and I do think Cole is probably a good enough guy that he just didn't want the stress

that makes more sense and is even more
morally degenerate.

mini rant:

Drake is taking part in straight up subliminal manipulation. not just him, but every podcast promoting Prize Picks, Kai Cenat hosting gambling streams, Mr.Beasts' very existence. pop-culture feeds children mental poison, provides outlets for their addiction, then advertisers give away small amounts of consumer junk to sustain their addiction. even the loot-box systems in video games are re-wiring our children's brains. our culture is so cancerous/vapid and Drake is probably the biggest proponent of our fixation with nihilistic consumerism. this Kendrick beef might be the beginning of a cultural shift away from material envy, but he's preforming during an event notorious for advertising and commercial manipulation. it's lowkey hilarious that the most prevalent revolutionary in modern music is still at the behest of corporate interests and commercial platforms. the more time passes, the more I understand the message of DAMN. we are a damned people, that must take responsibility for own lives and loved ones to make sure we don't buy the bullshit they're selling.

also Drake's face has gotten creepier over the years. is it just me, or is bro over-doing it with the dermal fillers? looks like he's wearing his own face

I don’t think anyone really knew how Kendrick would approach it because we’d never seen him go all out in a beef before

Well

The rise of Ebony Prince

Also a theory I have is that the whole “big as the Super Bowl” s*** from FPS was what Kendrick was referring to as a the sneak diss?

Maybe his name was being floated as a candidate for this years game even last fall

Oh I know

Q told him this beef is more than just bars.

I was in LA for a business trip when I got the notification that Kendrick dropped, like an hour or later I heard niggas playing it out they whips and s***

Reach territory

Was this the last rap beef that we will ever see again at this magnitude from this level of artists?

Seems like it reached the max you could go without something serious happening and the biggest two rappers participating

The real 20 V 1 was doot fighting everyone alone