Kendrick is dropping the album this year stop acting like his career depends on the festivals, yes it is good for his pocket but this is Kendrick. He managed to penetrate this fake industry with super high quality and managed to become one of the most important artists ever without compromising his vision.

Right I’m starting to think it may come in the fall.

It’s called adapting. The future is way too ambiguous to wait it out imo. Cole and Drake may motivate him to say f*** it and drop this year.

I think every big Rapper has dropped music in corona era except TDE am I right? Who else holding back like them?

Top wanted to wait but he said f*** it...they gonna start dropping projects from next month but of course Reason is gonna be first lol😂
I wish I knew when Kendrick was coming tho

if anything, he coulda played his cards right and probably dominated the summer in streams if he dropped

people got more time than ever to be listening to music and I feel The Weeknd benefitted the most by far with his early release during lockdown

It has been lotta next month this year already I hope this time it's really next month.

You’re right that it doesnt depend on it, he’s a popular artist who will sell loads regardless but he’s also very calculated. Damn. was his most successful release and the rollout had alot to do with it. And that rollout all happened round festival season/coachella. If the festivals being cancelled didnt play a part then why hasn’t he dropped? Cos we all know he was done with the damn set and he was announced for everything. He’s the probably sitting on a complete album and weve had literally no news after the pglang announcement. Its so weird lol

We are all waiting for Reason to release his album
At least we know that there will be bangers in the album, considering how many festivals he was invited to

AND I RUN IT

Elmer Fudd said

Shoot em down

Ace Hood names his top 5 artists of all time

@ 18:10

Wayne
Kendrick
Eminem
2pac
Bob Marley

Mackwop discussing Cole new joints & 6:30 he says he scared if Cole, Kendrick, Zay snd Soul dropvaround the same time.

Says he’s not hinting at anything though. Kinda says it in jest but also like there might be something planned soon. Who knows? Not me.

She i-ing me like a nigga don't exist

How did I not catch this line

explain

i is an imaginary number in math, it doesn't exist

Damn

Kendrick wtf bro

Dont worry bro, reason album soon come

Wtf bro this line seemed so simple until today

i dont get it

Remember Ali posting a pic that said kl-imax? Maybe we’ll get it when cinema opens back up...

reach lol