He need to shut tf up

that’s what he needs to do

Not people unironically defending this

Kendrick ain’t hear Cole diss and he’s already apologised

Tesla brain chip controlled him for a moment

Cole that nerd ass jock that drake killed off in IYRTITL era drake knows all the buttons to push to get him to release that diss

Yeah man the off season which is one of his better projects has no meaning rn

so obvious

drake was too p**** to go first

but now his move failed so he looking real scared

Nigga put himself on the summer jam screen

i just can't

Can we take a moment of silence to imagine Drake hyping up Cole after his response like a fan girl, Aubrey hoping that this would take attention away from him

we've reached that point itt

He probably heard some s*** and was like ayo 😳

Yes

100%

Cole got caught in the middle and did this partly out of being a friend to drake and partly out of pressure from fans

S*** crazy

bro is a inverted Nas

shut the f*** up

Yes and no. Like I don’t think it looks good for Cole, definitely not in the short term. But I do think it was planned since the album he put out was might delete late. Like this was well orchestrated to send a message. Then he knew people were going to hate it and that’s why he called his next album the Fall Off. So its like a roundabout advertising for his magnum opus. On that metric it was succesful you know. I also just relate to the moment, even if real life is different than rap, but I think we have all had to put our pride aside and some point in our lives and do something that might look one way to one group of people, but be the right thing for yourself to do and I really respect that being at the forefront of the conversation now. That’s a hard thing for anybody to do. I do also totally see the other side of people being disappointed about the beef though!

U right but in rap thats p**** ESPECIALLY IF u claim something like that consistently

Imagine if wayne apologized dissing gillie tha kid during drought era.

Im dying

here's how j cole can still redeem himself:

Maybe it's just me but I think Cole was malicious and calculated but it backfired. Diss him then lil bro him publicly. Probably thought he'd make a clean getaway before Kendrick dropped a response but he looked more like he was begging for forgiveness rather than taking the high road on some "it's all love" s***

Can’t believe he let Nas down