• First interview in a long time
• Revealing his son
• Dissing Pusha T
• Tiktok song + dance
• 3-4 music videos
• bunch of features leading up to the release

This s*** was all part of a elaborate ass rollout for the project lol trust me

It was his adidas line and he was gonna use his son as part of the press run

but was that even real, hes still with Nike

Drake doing an interview in december was part of a rollout for an album of songs that already leaked/on soundcloud that oliver and noel decided to put together and release lmao ok

Yes it was real. He signed to nike after this whole ordeal

yeah bro
See you this summer

prolly a blessing in disguise for him

If drake wanted to use his son for promo why wouldnt he just wait for the actual album instead of an ablum filled with leaked songs and soundcloud songs

if kenny does bundles then hes drakes only competition next to k pop artists

Because this was obviously a real album and even marketed as one

It had a whole elaborate rollout strategy lol trust me I work in the music industry, none of this is coincidental

Lmao OP, you wanna take the W off loosies? Kendrick stans don't even want the man to compete.

Yes im sure they had a $50M marketing budget for an album full of already leaked music. Sounds logical

Drake breathes

Drake haters: You guys see what he did there? He knows what hes doing stealing oxygen from other people!

Kendrick will never outsell Drake and that’s ok. 😂.

why does he need to outsell Drake?

he can lol...like joe budden said, damn outsold many drake projects, except those where drake tried to manipulate the streaming charts by having 20/25 songs to get more streams

Op was right

@op is Nostradamus

OP won in the end

Accurate

I thought sales doesn’t equal quality