lupe to his engineer

Definitely believe that for ye with all the samples he uses. Not to mention he uses like 5 producers and 3 features for every song these days

I’ll never get why Lupe hates free promo so much. Most non lupe fans wouldn’t even know this album was coming if it weren’t for Craig hyping it up

definitely. i remember lupe saying kanye would lose millions even on tour because of his stage designs during graduation era.

because craig is hyping it up to unrealistic levels and hip hop sites are running with it

So lupe is more worried about people being disappointed (and hearing the album) than people not hearing the album?

In

Yes and Lupe wasn't calling it his ILLMATIC. Illmatic is arguably a top 5 if not greatest hip hop album oat.

Lupe's gotta take that humble bean pie elsewhere my brotha

He just doesn't wanna give expectations

It's more fun to blow people away when they aren't expecting it, imo

There’s going to be nobody to blow away if nobody hears it. Craig’s comments are a big reason most people are in this thread. Getting other people to hype up your album is like the most basic form of music promotion

his illmatic.

a ten song album about his city and upbringing.

What if he doesn't care if everybody hears it? Or wants it to spread via positive word of mouth? Or just doesn't want to do promo after atlantic?

I'm not saying those are the case. I'm not him, idk for sure. If the man doesn't wanna promote it, he doesn't have to.

He can say nothing and suprise drop, you and I would still listen. We could talk about it, and tell our friends who'd fw to listen, rap nerds would talk about it, he could prpbably still tour albeit smaller venues. What more is needed?

Lupe is a student of the game. No one thinks this when you say illmatic.

Ya, he’s indicated he doesn’t care about sales anymore and just does it for his core base. And then I see him get triggered by people making fun of Wave selling 10k…

I just don’t see the harm of having a guy of Craig’s caliber say it’s one of the best rap albums he’s ever heard, and getting him a few more streams than he had before. Maybe those new listeners will say it was overhyped, but who cares. His core fans will still like it. Not to mention, lupe himself said it’s his best album, so I’m not sure what he’s worried about

lupe definitely too much of a perfectionist

album was done in 3 days. trakk prolly did some post production but it definitely isnt going to be a T&Y.

it'll prolly be more raw imo

fiends really wondering when this is droppin

also : in

30 years later rappers are still playing catch up with Nas' first

bro nas playing catch up w his first

when this dropping tho

Pleb take

No release date yet afaik

lmao at thinking that nas topped illmatic

midgic out now

Magic is an easy 9/10+

Also Nas never tried to remake Illmatic, just say you don't know his discog fam

i'll wait for lupe to push dust forward u can listen to nas try and rekindle his energy from 30 years ago f u want