Only one so-called ''aura loss'' as you lot call it is correct, and that's the J Cole one

The rest are wrong because: 1) they didn't have that so-called ''aura'' to begin, 2) there's nothing bad about it like Khaled's 3) the example showcases the so-called ''aura'' like Carti

But Cole ruined his rep and it can't be fixed although I understand his reasoning and he has been forgiven

Cole will be fine, trust

How about Kanye running for president

That was the first time we saw how truly fried his brain was s*** was hella embarrassing and the beginning of his down fall… or did that j prince pic or White House trump glazing session come before that?

6 mins later:

Nah, he can't fix that.

His numbers will be fine, he will still be a good rapper but he can't have the same energy in his music as he had before because it's obviously bullshit.

I was never that invested in his music but I still hope he will do fine. But Cole, the rapper persona, took a huge hit and all because of himself

Thing with Cole is, he built his diehard fanbase in the blog era not in this current wishy washy period. Sure, he backed out, but the truth is, folks are genuinely divided on that. Some even respect the move

What could potentially ruin his momentum is him going, "Aye, I backed out but I promised I would've f***ed s*** up." That's the only potential point of contention but when the time comes to rollout that final album, folks will show up.

Freddie Gibbs comes to mind lol

Facts. The beef and him folding will always be brought up whenever he tries the tough guy act.

He really took himself out of the big 3 convo. Now it’s just Kendrick and Drake wherever you look in the discourse

Lost some aura NGL when he was called out as Spreddie Gibbs 😔

What f***in aura did Cole have??

Yeah, probably respect people had for him and the way he was perceived as and not so much the so-called ''aura''.

that was epic

Yea J Cole backing out was a good idea in retrospect. It’s also on brand to his down to earth humble persona. At the time it did seem lame though. But we were all unaware of the impact Kendrick was about to have

The auraless orifice

Kodak dropping his phone in the shower while on live revealing his Johnson
Tyler acting gay when he don’t even know his own self.
Drake when he posted that IG story after the Pusha T diss
Kanye after dissing Wiz and mistaking KK for Kim Kardashian
Yachty when he said he blows a Cello
6ix9ine is the ultimate aura loss tho. Snitching on your whole crew