I like surprises

Checking my phone during my lunch or seeing a thread here at midnight saying a huge album just dropped is fun

there’s absolutely nothing dropping from any major artist this week

now the end of january.. different story

Kanye supposedly dropping on the 30th, would be dope to see someone else join him

not too sure about this one chief

s*** lame

niggas dont like to compete unless they know the odds are overwhelmingly in their favor

Kendrick does but even he picks spots wisely. all these niggas got egos end of the day

a nigga like 50 could lose his battle with Kanye and live to see another day. nothing wrong with losing sometimes

someone take this lame nigga mic away

Just blocked you for thinking Kendrick is not perfect in every way

nobody bigger than the program!

(unless its the owl)

kidding

ah yes, Conway over the dude who probably see this nigga at family gatherings lol. niggas be lying lol

He said that s*** almost made him relapse

I couldn’t imagine what a full diss from Kendrick against him would make him do

what gives this guy the right to think we'd first want to hear this information from him?

Mal didn't even say it was Hov. You think Hov respects Mal at all? For what? Being a chatty Kathy?

Conway also said Hov doesn't f*** with the internet s*** and that's part of the reason he's burnt out on it.

I have a feeling we were never gonna get a full diss from Kendrick to Cole

7 minute drill wasn’t gonna get Kendrick to fully destroy that nigga imo

dont get me wrong i agree, gnx drop was so fire but idk man i kinda miss big hip hop artists doing rollouts too

Mal and Akademiks being artists’ spokesperson is the stupidest PR strategy of music in recent times.

What was the last major hip-hop album release to have an extensive rollout?

Clipse had one but idk if we’d consider that major in a commercial sense

Clipse rollout made me realize the traditional way is the way to go. Adds alot of hype, answered questions, intricate s*** etc.
Kendrick still hasnt had a real interview since like 2017 on big boy lol

For sure, loses its appeal if everyone is f***in doing it I agree

I mean theyve outsold Legacy act Wayne, 21, and Fresh out of prison Young Thug. I think people try to consider them as major (with way less tracks)

I think another album by them rolled out in the same way would probably see their sales increase even further.

i’d like to hear a diss from Kendrick that isnt so much of an easy target

like Drake made sense but he’s so easy to diss, we have so much material to choose from with him

i think he wont respond to just anyone (which i kinda hate) but i’d like to see how he’d do with a challenge

what are the platforms for a traditional rollout today? from my view, plenty artists been doing this and it’s still not helping lol

Clipse had nostalgia and Pharrell boosting them

metro’s album comes to mind. not sure if we’re counting the tape as an album but i think his rollouts are well done

@sab please send all future mal/rory insider info threads to the netherrealm if this is false, there’s gotta be consequences to this bs