the thing that shocked me was how big this moment was for cole... with drake and travs projects finally dying down and kendrick being absent for years, it was really the perfect opportunity. This, the A Lot music video coupled with what was happening with 21 savage, and the NBA All-Star weekend performance really made it one of the biggest rap moments of the last decade. Probably top 3 in the last 5 years imo

Question is why did he drop a mega hit for a loosie/comp but his last two albums are lacking hit records

he sucks.

Cole hasnt needed hits to sell records since FHD

People saying this wasn’t a moment was either out of the loop or just pure hating

Na but the albums are mid

I was doing a doordash, I waited exactly at 9 then blasted it the whole night. memories

all them sell & well received by majority still

Definitely a classic track

KOD was not received well by the majority

Would be so refreshing if niggas would give context as to why he "sucks" instead of just saying he sucks

all his albums has done just fine

metacritic.com/person/j-cole

KOD (73/7.6) “Generally Favorable Reviews”

it's just a meme bro. niggas have hiveminds on this site and it got worse with likes being a thing

not true at all

s*** is ass

Incredible song

Both Middle Child and No Role Modelz approaching diamond status

i forgot the article or interview, but when cole came out during either kendricks tour stop in detroit (i think in 2017?), he wanted to recreate a track/anthem like no role modelz after failing to do so and seeing kendrick do it with almost the entire DAMN. album. I'll look for the interview but I think it was solely a hit to be a hit

still s***