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  • I need help trying to find a tactic, something that will meet the needs of a consumer segment, and the company I'm doing the project on is Netflix. The segments are:

    pinterest.com/pin/223983781457775345

    Please ask me if you need more clarification.

    Essentially, what would kind of recommendation can be made (in the context of original content sector of Netflix) can be made to meet those of one of those segments.

    Thank you.

  • Aug 10, 2020
    ·
    2 replies
    Black John Wick

    I need help trying to find a tactic, something that will meet the needs of a consumer segment, and the company I'm doing the project on is Netflix. The segments are:

    https://www.pinterest.com/pin/223983781457775345/

    Please ask me if you need more clarification.

    Essentially, what would kind of recommendation can be made (in the context of original content sector of Netflix) can be made to meet those of one of those segments.

    Thank you.

    Action based content for the Couch Potato people. Since they are young they are probably browsing social media while watching TV, so you can't drop some dialogue heavy stuff at them because they will miss a big part of it. Also they will get the big emotions they seek, from a lack of big social life. Maybe some anthology series too because it's easy to keep up.

    For the Discoverer something that pays off since they value their time. I would say Better Call Saul for example, where a line of dialogue on first season as a big impact later on. Also the staging and camera work only can be fully apreciated on the medium they were intented on, so a lot Better Call Saul shines on TV.

  • Aug 10, 2020
    ·
    1 reply

    Wtf is this bro

  • Aug 10, 2020
    Pups

    Wtf is this bro

    Need help on my marketing project and Life section was prob not gonna answer.

  • Aug 10, 2020
    Antidote

    Action based content for the Couch Potato people. Since they are young they are probably browsing social media while watching TV, so you can't drop some dialogue heavy stuff at them because they will miss a big part of it. Also they will get the big emotions they seek, from a lack of big social life. Maybe some anthology series too because it's easy to keep up.

    For the Discoverer something that pays off since they value their time. I would say Better Call Saul for example, where a line of dialogue on first season as a big impact later on. Also the staging and camera work only can be fully apreciated on the medium they were intented on, so a lot Better Call Saul shines on TV.

    Thank you for the feedback bro. Genuinely appreciate it.

  • Aug 10, 2020
    ·
    1 reply
    Antidote

    Action based content for the Couch Potato people. Since they are young they are probably browsing social media while watching TV, so you can't drop some dialogue heavy stuff at them because they will miss a big part of it. Also they will get the big emotions they seek, from a lack of big social life. Maybe some anthology series too because it's easy to keep up.

    For the Discoverer something that pays off since they value their time. I would say Better Call Saul for example, where a line of dialogue on first season as a big impact later on. Also the staging and camera work only can be fully apreciated on the medium they were intented on, so a lot Better Call Saul shines on TV.

    For the discover-er do you think having courses, kinda like Masterclasses, like business courses, coding classes, etc. would be a good idea?

  • Aug 10, 2020
    Black John Wick

    For the discover-er do you think having courses, kinda like Masterclasses, like business courses, coding classes, etc. would be a good idea?

    I think so! Because they demand the viewer to take action, plus they will get great value from the content since they probably know how to deal with people