Rxk nephew album 2 could make him a star

How so? I’m interested

Synonym for planting them into the spotlight

what does “planting” them in the spotlight mean

He also picked the wrong Rx too

seems me and you don’t have an issue, @op explain yourself

how you plant someone in the spotlight? haven’t all those acts inevitably failed or are currently down trending?

hes risen a ton since the first, and his marketing campaign for this new one seems to be working on insta at least. he has far more connections now, including people like dj smokey who have also been gaining large amounts of traction. shadow wizard does a lot behind the scenes and has made a lot of connections too. plus since the first hes gained a lot of tiktok popularity with songs like critical and whatever the other one that became a social media hit was

its not unrealistic now to see a skrillex nephew song in the near future for example

I know not everything in that comment will happen (or most) but those are the best guesses I can make with how wonky the rap scene has gotten this decade

I think you know what it means. You’ve been here long enough

Yes and that’s exactly my point. Still doesn’t stop labels from trying to have the next big star

aint nobody listening to papis new album or ep unfortunately

Likewise lmao.

Define it, give examples

Generally speaking, plants are fast tracked to stardom with the help of label backing, co signs, artificial hype, marketing, brand deals etc

Everything is manufactured and very much controlled by the label to avoid risk and loss of investment.

Some recent plants:

-Ian (we want the yeat audience)
-Teezo Touchdown (I like this plant tbh)
-Jack Harlow (we want the Drake audience)
-4batz (rehash of failed plant RMR)
-lil nas x

Lots fail, some don’t.

Most successful plants:

-Billie Eilish
-Sabrina carpenter
-Olivia Rodrigo
-Post Malone
-Taylor swift

Actually, most pop plants are successful because the average pop fan can’t sniff out when something is being inorganically pushed on them nor do they seem to care as long as it sounds good to them. Most of biggest acts in history were plants since that was how the music biz was ran up until “indie artists” became more prominent a few decades ago. Plants aren’t inherently bad, some are really talented.

A lot of pushback comes from hip hop plants because this is a genre of authenticity and rawness. The idea of rapper just being planted by a label unsettles rap fans because it’s just not the way things should be. F*** jack Harlow

I don’t understand calling ian a plant, I saw him buzzing for a while in the underground the. The EP blew up and he dipped in popularity he was making music for a while before it. Maybe there’s something idk tho.

4batz yes
Teezo is more like just a guy who made the right behind the scenes plays before getting back to putting music out he was making s*** in 2014 but some ppl do count that as a plant
Lil nas x I think just got lucky lol with a meme I remember seeing old town road start as a meme song and people started f***ing with it
Jack was grinding for years before he blew up he had a couple small hits what’s poppin just went nuclear cuz people thought it was catchy.

One thing I’d say is, do u not think most of hip hop history is filled with plants too? Like a lot of these rappers blew up on major labels. They got signed behind the scenes and put their first stuff out. Like drakes first mixtape had little brother and big name features on it and he came from degrading. Cole came out the gate with a rock nation signing. Big Sean first project was under the wing of Kanye. Travis was producing on a Kanye album and had big features on his first mixtape. Cudi too

Eh you make a solid case for the other ones, but I think Ian had a short lil “underground” blow up solely to not appear as a plant. Isn’t his dad some label exec or something?

Yea Drake is for sure the most successful industry plant in hip hop. Anyone who starts out in acting already has established fame so they’re 100% getting planted. I say this as someone who loves Drake music.

Pretty sure Cole was a plant. Can’t speak on big Sean cuz I didn’t follow his come up, but probably. Travis 1000% is a plant. I still remember when he came out and how fast he blew up. Can’t speak on cudi. First time I heard him was day n night, and I was in middle school so idk what his come up was like lol.

It’s also worth noting that a lot of these artists have had some pushback from the rap community in their careers.

But I totally agree with you, a lot of hip hop artists are plants because hip hop has been steady climbing to the top as the most popular genre and that just comes with the territory.

I think as it loses its dominance, we’ll see less planted artists because labels won’t be as interested in this market.

rap is alive and well but i do agree that this decades stars are all garbage. maybe some thirty year old 'real rap' dudes need more time to do something to get the spotlight but the younger ppl are all trash

im not arguing with you, but cudi was just not a plant by definition

im wondering more on travis though, I just remember ktt1 talking about that un-promoted mixtape a ton then it started to bleed elsewhere and all of a sudden he had strong hype for the singles leading up to dbr - is there any more info on travis back then? I just knew he was a prick and bit kanye hard lol

u just named a bunch of niggas who aren’t marketable at all outside of luh tyler

Gmac cash is already marketing himself well online?

Nephew has already had semi commercial hits though he's had a bad past of marketing himself poorly (which is why he's openly been trying to change management), and only has 1 actual album so far that came with marketing

The smokey/swmg group continues to gain traction, including with mainstream artists today

Babyface just needs to figure out how to get his name brought up, he'd fit well in rap caviar type places

Certified trapper yeah though he's been doing songs with rap cavier names already

None of them have fully made it but I don't see how anything I've been saying is wrong. Blowing up in the 2020s is weird as hell so I named the ones I've been following for years that have only strengthened their following recently with some potential to be yeat level at the least or so

Gotta remember marketable as a meaning changes often. They said that about thug and future a ton as well. Youre only unmarketable until you aren't

Yea I wasn’t really sure about cudi

As far as Travis, I’m trying to access my brain and remember lol

I recall the owl pharaoh mixtape coming out of the blue and nobody knew who Travis Scott was or what he looked like. Some liked it, but ultimately it didn’t make much noise. Few years later he announces days before rodeo and it has a good bit of hype. Tape drops and he pretty much blew up from there. It all happened very fast.

He was working with TI and Kanye as early as 2012 (OP was released 2013 for reference)

We can't just call every successful artist a plant

Drake, cole, sean, travis plants ? Cmon man lol

Drake is definitely a plant. He was already semi famous and had lots of industry connections. Travis was a plant.

Again, I love drakes music. Also, being a plant is lot necessarily an awful thing. It just means a you had a little help from the label. I don’t think it has a place in hip hop, but we’re talking pop rap here. Anything goes in pop rap

You know who isn’t a plant? playboy Carti. He’s probably the biggest artist out with a 95%+ organic come up

I assumed he was some no name way back during OP I guess I never thought more of it

But yeah he had those high end music videos before dbr came out and worked with ti like, suspiciously early. Then dbr only had feats from up and coming rappers at the time iirc though they all got huge after

Literally everyone’s a plant under ur logic

Well, yea. Like I said in an earlier post, most artists are plants. Genuine indie artists are pretty rare, though todays technology + internet access make it easier than ever to go indie (still not that easy though)

Most mainstream rap falls under the pop rap category, so a lot of those artists are gonna be plants. Simple as