why on earth would he do this if the business is doing well
Business is doing great man, been able to outsource a little more and freed up some time in the evenings. I hired a couple people running other brands to help consult a while back, figured I can do the same and pay it forward in helping eliminating pain points a lot of brands and businesses come across.
What's the difference between a brand and a business?
Good question, A Business is the product or service that you offer that generates your revenue, Brand is who you are, what you're about, what you stand for, and the relationship you build with your customers. When you're building brand, you're building trust.
Consulting