Drake is in a very specific and unique position compared to everyone else
his very specific and unique position is of desparation. he needs this album to be critically and culturally well respected, alongside being a commercial giant (like CLB) in order to regain leverage in his contract negotiations. by no means is he at any advantage IMO
Album has been teased/pump faked for a decade, delayed multiple times & several songs were dropped years ago. The rollout did not start this week.
https://twitter.com/JColeNC/status/1286120950803705862https://twitter.com/rayscamera/status/1191625067790123008https://twitter.com/XXL/status/1282741157915656192
These guys don’t really listen to cole or been anticipating fall off like that, now it’s a perfect rollout.
Either way I fw cole and look forward to this
his very specific and unique position is of desparation. he needs this album to be critically and culturally well respected, alongside being a commercial giant (like CLB) in order to regain leverage in his contract negotiations. by no means is he at any advantage IMO
I agree, but I don’t know if he recognizes that.
I don’t know the guy at all obviously so this is just baseless speculation, but I feel like ultimately he still cares about proving that he’s the number-one guy commercially more than he’s concerned with getting respect critically.
I think he stopped caring about critical respect a long time ago.
That’s why I think he wants this album to be another pop culture moment; he hasn’t really had that with an album since CLB like you said
These guys don’t really listen to cole or been anticipating fall off like that, now it’s a perfect rollout.
Either way I fw cole and look forward to this
Said he was working on the album in ‘18 & it’s releasing 8 years later.
Drake mentions an album less than one (1) year ago & it’s an issue.

shoutout to cole for the simplistic rollout and concrete release date with a single drop. that's how it should be
drake rollouts are always messy and terrible with bunch of pump fakes and trolling
The worst part is they have the potential of being excellent, like there are a lot of great pieces in the rollouts. They're just usually strung together terribly with too much loss of momentum between the different phases. Like 100GIGS and ICEMAN 1/2/3 were amazing parts of a rollout, but the momentum just died after each one
Scanning the dogs' QR codes daily for album updates was a sick concept but it literally was never used
great ideas, horrible execution
Niggas act like I said Don Toliver or some s***
There are like 10-15 names Drake is absolutely not dropping an album the same day as, and four of them have already announced albums dropping in the next 9 weeks
Anyone who is guaranteed a first week sales number of 250K+, Drake ain’t dropping same day as them
should be the other way around but he seems scared
unless Nicki has herself stated that date it ain't happening
Nicki tweeted this back in September:
But it was in the middle of her tweet-storm rant against Cardi so that’s why I deleted my post, not sure if it was a legit announcement or just the result of the rant
I agree, but I don’t know if he recognizes that.
I don’t know the guy at all obviously so this is just baseless speculation, but I feel like ultimately he still cares about proving that he’s the number-one guy commercially more than he’s concerned with getting respect critically.
I think he stopped caring about critical respect a long time ago.
That’s why I think he wants this album to be another pop culture moment; he hasn’t really had that with an album since CLB like you said
fair
Litmus test. Where this ranking all time in Drake songs for yall….
!https://m.youtube.com/watch?v=PHbmCv3XrsE&pp=ygUJVSB3aXRoIG1loriginal version with the curtis sample is top 5-8
original version with the curtis sample is top 5-8
Both or great but this one in my top 10 easy especially with the VFT6 interpolation
Feb. 6th taken
Feb. 27th taken
Mar. 6th taken
This album will release in April
We’re cooked
Every week that goes by without a Drake release shows how dry the game is without him... I might not want this until the fall
Stop it man, Drake ain’t dropping the same day as another MAJOR artist. He’s never done that before and isn’t gonna start now. I’m not talking about random names dropping, these are heavy hitters
Drake never dropping same day as other major artists is because they move their release dates knowing hes gonna drop. Drake is gonna set a date and drop regardless of who else is dropping
Drake never dropping same day as other major artists is because they move their release dates knowing hes gonna drop. Drake is gonna set a date and drop regardless of who else is dropping
Those dates I mentioned are already set in stone and absolutely not moving.
Cole not moving
Bruno Mars not moving
Harry Styles not moving
BTS not moving
Drake not dropping the same day as any of those acts, they’re too popular
Feb. 6th taken
Feb. 27th taken
Mar. 6th taken
This album will release in April
right in time for the greatest owl of them alls birthday
goretex