As a celebrity he’s likeable and not problematic

A lot of style is borrowed from Drake so it makes sense his music is accessible to a mainstream audience

He seems like a genuinely good person and doesn’t appear to be naive or an idiot

He isn’t as controversial as someone like Lil Nas X, and his music is more rap while Nas X makes more Pop

He hasn’t said any weird disrespectful comments about rap like Post Malone has, and his fanbase seems to be more grounded in Hip Hop compared to Post who has a more Pop/Rock audience

He shares the talent of being able to actually spit bars and make catchy songs, like Drake

And let’s be honest, being White makes him more marketable to a wider audience

Lol y’all really never learn.

No thanks

he seems to generic to be a top artist

until he has classics. nah

Jack Harlow won't exist in another 3 years time when the labels uninstall his AI software and put it into some other white "rapper". The guy is literally an AI invented by labels and New Balance to milk white zoomers

You mean like Macklemore in 2013? We've seen this play out before but anything is possible.

I was rooting for him until his album dropped, everything from the cover to the music was just so

Macklemore was a real human being

One of the worst threads I've ever bear witness to sorry op

Thats like saying the kid Laroi is the next weeknd

Macklemore has one of the best selling rap singles OAT and his album almost did as well as NWTS in terms of sales.

But we've seen him fizzle out and his fans stray away from him when G Eazy and Logic started blowing up.

Many people swore Macklemore would be the next thing in rap for all the things the OP listed but it didn't happen.

Lol wat?

I’m going to bed man

Drake = The Heart

Eminem = The Soul

Jack Harlow = The Mind

No

Burn that hard drive