Trust, I know about the new designers taking new positions at fashion houses who come from streetwear and rap backgrounds. I'm very up to date with the explosion of reach within the youth & rap TODAY compared to 2011-2015

And I am saying, the integrity that brands and houses HAD no longer exist to the extent that collections had years and years ago. BUT at the same time racism within fashion was very prominent at that time too. Still, the certain collaborations, creative directors, and just overall aesthetics & qualities of the brands were upkept and upheld in a certain light.

Now it's literally a moneygrab, nothing is serious anymore.

And I seen this shift happen when Heidi went to YSL, he's literally had only a few collections at Celine that really interested me since. Then when Virgil took the spot at LV and Matthew at Givenchy.

Virgil is doing a great job btw but a lot of his personal brand has became cookie cutter

Not even that I would most def. have a brand of choice that still values it creations and not letting every damn rapper who DOESN'T alight with it's art degrade the brand.

That's because it moved from fashion to actual lifestyle like vlogs

explain

RAF SIMONS RICK OWENS USUALLY WHAT IM DRESSED IN

no i dont want to 😝

attempt bro

Travis Scott's brand is fortnite and McDonald's music now

Meek mills brand is Crypto and stocks

Kanye west = politics

idk anything about the fashion realm but those are things Associated with different artists brand as opposed to fashion nowadays

Also lot of rappers trying out streaming many hanging out with Adin Ross (polo g, lil tecca, lil yachty for example)

idk why i said vlogs but lifestyle does seem like a fitting term

I always thought fashion & hip hop went hand in hand

What about run dmc major affiliation with adidas

sports streetwear

I'm talking high fashions

i guess there's an interesting conversation to be had about commodities and one about art status quo / cultural hegemony.

where these fashion brands are designed to sell you not the actual fabric of the clothing but the inner transcendence woven in that fabric.
so having artists coopt the brands commodification of this inner transcendence for their own brand does two things imo.
One is that like the topic of ur post it dilutes the general understanding of the brand and what their brand of transcendence is supposed to be.
The other is that it forces you to grapple with the idea that these commodities are in fact common.
And interestingly enough now the brands are purchasing the rappers commodification of their own identity and authenticity to then resell to the masses at large.

there's also this really lame and subtly racist idea that black people are being artistically transgressive just by being associated with things traditionally considered to be bourgeoisie.
the issue is more so art having to be deemed transgressive enough by the bulk of america's tastemaking communities to be held in high esteem.
the more the high fashion aesthetic continues to be recycled and repurposed to the point of cliche, the less transgressive and therefore the less "artistic merit" it holds.

or something along those lines

I just typed a very good reply and f***ed it all up