I noticed NLE doing more and more content s***. He even on twitch streaming and has a dedicated clips channel where he plugs his streams.

The reason is clear to have a higher engagement that trickles down to anything else they do especially the music.

I love that Soulja and Almighty Jay be streaming. KAT and Kyrie are great examples on the sports side too.

Can that make an artis look gimmicky tho?
Is that a new career arc that labels will push artists too?

this is what u do when your music is not good enough

rap music aint making money no more.

content creating does.

/thread

People should be trying to diversify as much as they can to secure long term earnings. Smart pivots

stopped reading when i read NLE

At the end of the day they gotta make money and the music ain’t cutting it

it won't look gimmicky as long as the content is good but yea this is something we will see from more and more rappers and artists in general

because streaming money doesn't hit like that especially if ur signed to a label. and for some artists, it's harder to tour (either they can't sell tickets or alternatively they just hate touring or it's hard for them to put themselves thru the grueling tour life)

based on the names provided in op you just might be right

yes and no, def a pretty big overlap in the venn diagram but u can also make really good music that just doesn't generate that much revenue

and also u can be a pretty good natural content creator (funny, good at interviewing, whatever) and why not make that a part of ur brand too

hell of a lot better than bad social media clout chase-y antics. this is a way better timeline

the label wants them to do it

T-Pain did it too

Blueface still has one of the most wild attempts at this sort of thing

Somebody link the video of one of the island boys reading a page from society of the spectacle

Does the label get the dono and sub money if the artist is in a 360?

5 tiktoks a day for 3 summers

Rappers want to be react streamers and react streamers want to be rappers. It's the cycle of life

nah but if their streams go up then the label gets more money off that. kind of a win win

Pretty sure tee grizzly streams like everyday too doesn't he

This is racist.

EDIT: NVM

Damn I forgot about grizzly world!

Streamers are buying whole gas stations and mansions and are relatively unknown more rappers gonna be doing this