-Adidas Leans Toward Sale of Yeezy Gear, CEO Says-

German company and NGOs think burning the shoes is wrong: CEO

Adidas AG’s new Chief Executive Officer Bjorn Gulden said a sale of Yeezy products may be coming after several non-governmental organizations advised the sports apparel maker against incinerating them.

“Burning is not the solution,” Gulden said at the company’s annual shareholder meeting, adding that many NGOs Adidas spoke with agreed with that opinion.

“What we are trying to do over time is to sell parts of these goods and then donate a portion of proceeds to organizations that help us and that also have been hurt by Kanye’s statements,” the CEO said.

Adidas warned in February that if it has to write off all existing Yeezy inventory, it would have an operating loss of as much as €700 million ($765 million) in 2023. That would be the company’s first loss in at least three decades.

The decision over what to do with the Yeezy inventory is “unbelievably complicated,” Gulden said. Ye caused a great deal of pain with his string of antisemitic rhetoric last fall, and Adidas did the right thing in ending the partnership in October, Gulden said. But Ye has a community that strongly supports him, and there’s no way of resolving the Yeezy inventory situation without upsetting some people, the CEO said.

bloomberg.com/news/articles/2023-05-11/adidas-ceo-gulden-suggests-sale-of-yeezy-gear-may-be-coming-soon?leadSource=reddit_wall

its NOT over

Ye will be entitled to his standard 15% commission--under the auspices of the previous deal

the slightest whiff of this man’s product makes the stock prices rise is absolutely hilarious

“Ye has a community that strongly supports him” I think could have been worded differently. I know many people who don’t like Kanye but think his shoes are the best shoes they’ve bought. So idk if it’s about supporting HIM more so about supporting the product that they’ve cultivated together with their brands

They need him 🤣

Cognitive dissonance

It's support if them peoples can't stand on their own principles

i remember ppl said adidas would never do it lmaoo

U know how it is, people is dumb.

YEEZY YEEZY JUST JUMPED OVER STRIPEMAN

Saw another article say that an outside investigation found no evidence that Kanye made anti-Semitic statements to adidas staff nor did he show pictures of his wife naked to adidas execs or harass women

Adidas does not care about Jewish people.

I'm pretty sure they aren't allowed to do that due to contractional obligations with Yeezy. All they can do is release new pairs with no Yeezy branding like they did earlier this year. Only thing they can do is destroy these pairs or sell them with Yeezy

Wasn't this already confirmed a couple months back that Adidas and Kanye came to a new agreement or am I trippin

Not officially

And nobody cares about niggas, so.......

No real source for that

Adidas is broke

I knew I should've used the gif