Both over $100 ms apiece. Hypothetically are they just missing the connections/plugs to get placements and s*** we all know it’s about ya bag and who ya know to “make” it in the game. And if you see what I’m saying what do you think has stopped other athletes/people successful outside of rap but dabbled in it from doing this before.

Also is this still considered “industry plant”

They don't need too is the thing because he's better than Drake and Kendrick

This is one of the extremely rare examples that there was genuine love from something unexpected and it’s exploded organically

But if he wasn’t who he was at this very moment would it have blown up

Right so now they take their dozens of millions of dollars to create a machine and it’s unstoppable right?

Probably not but he’s like a G list celebrity tbf lol

High risk play tbh

If he has consistency anything is possible.

Moneybagg Yo already reached out to him for the remix

Idk man. $10 million and Gelo has an album featuring almost any person in the culture he wants sans the all time greats damn near. Drop in the bucket for them especially once Melo’s next contract hit

Lonzo knew writing was on the wall with his knee and started writing but knew he wouldn’t be taken serious as the artist now gonna be the first hip hop hooper CEO while simultaneously giving his younger brother purpose (again)

exactly i hope he give mannie fresh a mil for some beats and a feature to merge the styles

They honestly may put some money behind him. Not that far fetched especially with how big this song has gotten. I’ll for sure see how it develops

nothing we're just in stage 1 of that right now

if they're smart they won't use any money when they have a snippet that sounds harder than this one
no need for the def jam style remix, if you wanna waste some cash put a throwback 'megamix' together after the second track comes out as a bonus

Def Jam got in before it was too late