"Showcase lets you promote your new and catalog releases anytime at the top of Spotify’s Home.
Showcase is a sponsored recommendation that grows and develops your audience by capturing the attention of listeners on Home.

Promote your entire catalog with a mobile banner that sits where millions of Spotify Free and Premium listeners look for their next stream. It’s the perfect mix of visibility and flexibility."

artists.spotify.com/page/showcase

"New Feature for Artists"

New revenue stream for Spotify, more pay to play for artists, worse consumer experience for end users

Making fractions of a cent from Spotify for giving it content and them asking for money to even show it to anyone.

i already been seeing promoted album popups when i open the app (which has been fine). what’s different about this?

Now every artist can do it and not the big label ones!

Free tier Spotify was a mistake. nobody wants full price spotify more than Apple Music, got them scrambling.

f*** daniel ek

Spotify has way more users than Apple. It's just them chasing "growth". Regardless of size. Happens every time

I thought some of what I saw promoted was unsigned artists but must be wrong

endless growth with relatively little profit is not good for business if you ask me

Apple doesn't really have a huge margin either. Surprisingly. Subscription model is everything these days. Hardware is poopoo