Don’t see why this would change anything when the last time they got bought nothing changed

BEEN

Ova wit

I think Supremes last owners(Carlyle)understood their worth and their brand. I don’t think they were investing in Supreme because of clothes sold,they were investing in their business model. VF on the other hand owns a bunch of mass marketed brands like Vans and North Face.

I don’t think they would buy into Supreme to keep them the exact same cause imo,they bought into the clothes,not the brand. I can see Supreme as a whole still being exclusive,limited but as far as bogos go,I think their gonna mass market them. With the over abundance of fakes and popularity of the Supreme logo,I think Supreme stands to make more money off of mass producing bogos.

maybe it’s cause I don’t really care about suoreme anymore but Tyler putting on the entire suburb community onto supreme in 2011 or whatever felt worse to me than this

At this point it’s just another nail in the coffin

I mean it was almost not a skate brand way before that when hip hop wore it hard beforehand

ngl I have no idea what you’re tryna say

also rappers weren’t even really wearing supreme like that before 2010

Copping the aerial pants

I meant when the brand was pushing the celebrity looks and putting it across famous people before Tyler made the brand bigger in 2012.
It was already moving away from the skate culture it rode in on.

I’m not even talking about skate culture or whatever

I’m talking about supreme going from something only streetwear/sneaker head type of ppl would wear to it being on every corny looking white kid in middle/high school

Supreme gonna be in pacsun soon

I think that Supreme is the latest example of why exclusivity rules, and how mass adoption can lead to a brand being uncool, especially one that was originally built on exclusivity.

The acceleration of the resale market and the brand’s gradual exposure across social media in like 2016-2017 is definitely when the brand began to decline from a market standpoint. I’m not innocent from participating in resale either, would do so by reselling on grailed in high school(2015-2016) when the brand began to blow up, and was paying insane amounts for bogos and their jerseys(why was I so infatuated with jerseys?) Somehow, their approach to the market backfired and Supreme became a brand that you wore to display how much money you have. Cue the kids of rich parents rushing to buy as many iconic Supreme pieces they can, so that their followers on Instagram can admire how cool and cultured they are.

I sincerely hope the next brand to blow up learns from this and doesn’t repeat the same mistakes

We had a good run boys

here’s the thing, i just see absolutely no benefit to supreme mass producing themselves other than to fulfill corporate greed. like the previous post said, the exclusivity factor is the key driver for supreme in terms of demand from their buyers, and the everlasting want from those who end meeting the sold out screen whenever they log on to their site. and resale prices being double or even triple the retail price.

the greatest example of the downfall everyone is speculating can definitely be seen with Diamond Supply Co. and even Pink Dolphin. both of those brands rode heavy on exclusivity through them only being sold on their 1 flagship location and their online site that constantly sold out. once diamond supply co. inked a deal with both zumiez and pacsun, that was when everyone fell off and it’s value absolutely tanked. and it didn’t take much time for pink dolphin to follow suit. now they’re solidified mall tier and are just too abundant to even be “cool” to wear anymore, even thought they’re designs are still consistent in terms of style.

now if VF bought them out and jebbia left, then i could fully believe supreme is digging their own grave and would need a massive miracle to comeback. i just can’t see him really staying with the company and allowing them to mass market themselves, or maybe i’m just so attached to the point where i don’t want to see them do it

haven’t copped supreme since 2017 glad I hopped off early

No way, is that true?

Can’t wait to be 30 and tell my kids about how niggas used to lose they s*** over stuff that’s in the VF outlets now

Yeah, the amount of rappers that were on to streetwear like Supreme pre-2011 weren't nearly as much of a prevalent thing compared to today:

Wow no way

cnbc.com/2020/11/09/vans-owner-vf-corp-to-buy-streetwear-brand-supreme-for-2point1-billion.html

You either die a legend or live long enough to become fubu

Supreme about to become OBEY and Diamond Supply now.

And I just bought a button up shirt from them using my store credit.

Depending on who you ask, preme heads have been joking this brand going this route since Odd Future.

But to slowly witness this moment take it's course over the years, from the Jordan 5 collab, LV collab, to this is something else...