Exactly,I think the massive amount of counterfeit pairs/so many people wearing fakes ran off their real customers and destroyed the brand

it didnt help when you got rappers saying “i’m rocking x, you still rocking trueys.”

Forreal,that kinda s*** kills trendy brands(lookin at Rocky dissing HBA lol)

HBA had to go. That brand got flooded with kids who shop at zumies and pacsun.

The name of the brand f***ed them over so bad,only reason rappers/urban crowd wore it in the first place. It’s like when Rocky dissed them,they try to swerve all the way into bondage aesthetic and it didn’t work.

truthfully rocky should’ve released his vans collaboration during that time them kids wouldve ate it up more back then.

that is hba's original creative vision though. selling in pac sun was never shane's idea it was only because the been trill team decided to mass produce the shirts opposite of what shane wanted

Way more,Rocky was a superstar forreal

I know it,Been Trill mass producing did them a disservice in the end

Damn the way you made it sound I thought you got one last crazy fit off with them and retired the TRUs forever after that

Nah why Preme go crazy on this collab like that?

nah all my friends who didnt have any swag wore trues bro lmao. i watched them retire before my eyes.

What you rocking with?

The camo kinda fye 🥴🥴 in a hood rich way

Someone is gonna crazy in the camo and pink stuff

Im not buying it lol

i’m copping the hoodie even tho i dont fw true anymore. the hoodie a future grail tho.

Someone fasho but I bet it ain’t meeeee 🤣🤪🤪

Why didn't Supreme get Keef involved with this?

the faces sweater already dropped?

Need the Belly tee in white

Tees sooo bad

They always are. 90% of the tee’s have been awful for like the last 6 seasons.

Belly tee is dope though.

The colour choices for the belly tee are... interesting