Drake had a very genius marketing campagne ready for the her loss roll out

original s*** never done before, pretty incredible to say the least, everything was supposed to go insanely viral, the cover, snl, colors, etc

instead, the viral rollout had to be SHARED with takeoff's death going viral ......... drake was supposed to own that entire week

anyways, the misdirection likely lead to drake having a lower first week sales than he was supposed to, and not being able to beat out taylor swift on the #1 song. All because one dumbass had to pull out his gun smh

very tasteless thread