Taylor Swift is headed for another No. 1 debut.

According to HitsDailyDouble, the singer-songwriter's eighth studio album Folklore is on track to move 650,000 units in its first week, which would mark the biggest 2020 album debut yet. Juice WRLD's newly released posthumous project, Legends Never Die, currently holds that distinction with 470,000 units earned.

For comparison, Swift's previous project, 2019's Lover, debut at No. 1 with 867,000 units.

Folklore came as somewhat of a surprise, as it wasn't officially announced until hours before its release. According to Variety, the project also received more than 80 million global streams on Spotify, making it the biggest album debut for a female artist in the platform's history.

Yall think this is good or not? Especially with all those bundles she put out

big W but also an L

people don't have money for all them bundles right now. if she did this any other year it's an easy 1.5 mil fw

still a big W for 600k off a surprise album

Damn wish Juice could've kept that #1sold in 2020 just a lil longer

Damn this lowkey a flop. If this is the fall out from being in support of Black Lives it’s a dub in the long run.

Impressive she did this without her usual Target or big brand company deal that usually boosts her pure sales by like 200k

in my defense, i have none

i say she will crack 700k especially how this is been pretty well received it has been

i am so curious how adele is gonna do in this new environment

2 million. Something light. Her dan base in older now and probably in the range where the pandemic affected them. So who knows.

i reckon depends how her roll out goes

if she comes out with a hello esque like song she will be fine

25 didnt really have as many hits as 21

one of her worst songs

She gets most of her sales from physicals right? That’s not happening now. She can have the biggest single in the world and she would have to figure out a way to sell a ton of physical copies and I just done see her doing that or even caring to do that during a pandemic.

yea i know but 40 old mums don't care about quality expect how powerful her voice is

yea because 25 also didnt have streaming just physicals

Her white girl bundle stimulus is weakening in power. Adele will do numbers regardless tho

Crazy and there was no single.
Taylor could’ve easily went 800k+ with a good charting single

theres a sales thread

I mean if we weren’t in a pandemic and she had a great charting single you don’t think she could’ve went 800k+ ?

At the very least. It's foolish to underestimate her, at this point.

Daddy's bank notes piling in

Yall really calling this a flop... worry about drake not being able to out chart kenney chesney

shoulda dropped cardigan 1-2 weeks ago, her best song (and video) since her Red days, ngl

She should've dropped the single and music video weeks ago. Would've been excellent promo for the album, but in this hectic atmosphere that we are currently in maybe the smartest move (in the long run) is for her to be lowkey.