Will probably upset alot of people but it needs to be said. If an artist seems to be hyping up new music with a bunch of extreme gimmicks, chances are the music is probably mid.

They realize the music isn't hittin so they overcompensate by putting on a gimmick for social media. The more extreme their gimmick usually is a sign the music will be equally as mid

Drake - Toosie Slide

Kanye - MAGA YE/Slavery was a choice Ye + 2020 Presidential Run

6ix9ine (post jail) - Loud and clownish, playing into the snitch and troll role way too much

Lil Yachty (2020)- Desperately tried to recapture his 2016 success by dying his hair black and jumping in a dress

Carti (post 2018)- Carti's always been a lowkey person, but after 2018 he seemed to try way too hard to be mysterious. Now he just speaks in cryptic posts and vague pictures. Music is showing too after @meh

Future - Man played into the toxic card a little too much after High Off Life, making cringy merch and whatnot. Definitely his worst album

@999Wrld

Put in all that effort for a bait thread

Music is about being connected too the current moment, so if you are stuck in an old perception of you .. I could see your creative output suffer from that

Other way around, the midder the music, the bigger the gimmick

Bait thread

This the most galaxy brain s*** I’ve ever seen to justify a artists fall off

tldr that for me chief

Title

Yachty s*** really wasn’t even a gimmick

If you say so

For multiple of the most controversial artists on this site too, I could see this hitting 10 pages

Since when have I been known to make bait threads?

The disrespect

Y’all really pretended to like high off life

Drake's fake mafioso gimmick has resulted in the worst music of his career so OP might be right

The point of gimmicks is simply to make the music to sell so, obviously, music is less of a priority once that sort of mentality is reached

Thank you for proving my point

He def put effort into TLOP. After that I agree. He put most of his focus into building up Yeezy

Gimmicks in music always scream “I don’t have s*** to say anymore,I’m trying to make a quick buck”. Sad thing is,people eat up all the gimmick rappers smh.

definitely a bait thread lmao dude called Yachty dying his hair black a gimmick

Sadly, it was mid as hell. Definitely his weakest project.

And Kanye’s marriage to the KKK hasn’t?
Op might be right