A new underclass called the consumtariat? a portmanteau of consumer and proletariat, whose main activity is consumption, regulated from above.
It is kept occupied with private problems, its desires provoked with the use of advertisements and its active participation is limited to things like product choice, product customization, engaging with interactive products and life-style choice.
in contrast, there is the "netocracy"
A portmanteau of Internet and aristocracy, netocracy refers to a perceived global upper-class that bases its power on a technological advantage and networking skills, in comparison to what is portrayed as a bourgeoisie of a gradually diminishing importance.
the influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and web 2.0 digital tools.
can this be a valid form of society? young people undeniably love digital content and everyone seems to agree that more of it should be of higher quality
more and more young people aspire to be youtubers, streamers, influencers, digital artists, musicians, DJs, creative directors, etc
is this bad or good?
if you were an influencer, what would you seek to influence?
i think it could be good
Web 2.0 features include social networking sites or social media sites, blogs, wikis, video sharing sites, image sharing sites, hosted services, Web applications, collaborative consumption platforms, and mashup applications.
A new underclass called the consumtariat?
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live shopping is going to be the move btw. You already see it in tik tok but retail workers will be doing it in the store aswell soon. small business may have their only option to compete using this method. And they will want attractive people doing it