A recent discussion by Swindle touched most effectively on the UKs damning tendency to pop a genre up (see UK grime, garage, UK funky, Dubstep, bassline etc - and now UK drill) for a matter of years, until a time around it’s pinnacle in popularity, to then collectively decide it’s “ dead “. In turn, the 5% most popping artists progress upwards, transcending the said genre, while the rest of the careers in that genre are left to rot.

See, it is UK drills turn now, where artists like Central cee, Headie one, etc may “survive,” but everyone who failed to transcend is now merely contributing to a collectively regarded dead genre. Sure, it may be revived in a matter of years, but only once the previous generation have been stripped of this sound. What gives? How can the UK shift from this mindset? It ruins careers, as well as sounds, movements and fan bases

Same with the queen

TLDR: ONLY THOSE WHO KEEP BEING CREATIVES KEEPS THEY CAREERS GOING

This ain’t the issue g. An artist should be able to produce the music they love without fear that a tidal wave of “GRIME IS DEAD”, “UK DRILL IS DEAD” condemns their music to minimal plays and no chance of blowing. Gunna been making the same sound for 8 years now, the American scene does not experience the same sense of rotation as the UK does. Love music you love, but u don’t have to kill off other genres in the process do u?

Threads dying like that too

UNTIL THE JEWISH MEDIAAAAA RUINS EVERYTHIIIINGG

Love for that bro. Needed it.

Did those UK truly go mainstream tho?

Gunna is benefiting from the fact his sound was pioneered by a Superstar (young thug if I'm not mistaken)

I don't think UK grime, garage ,drill etc have mainstream Superstars that are known for that sound ( not dabbing it in à la Drake)

Those UK sounds might be succombing to the inevitable faith of underground music

Need @Brave opinion on this tbh

UK drill, just like chicago drill and NY drill eventually, are bound to die out

UK drill dying is also due to state censorship

Explain more about this State censorship please

Most rappers directly talking about their opps or referencing real acts of violence get their music taken down by the MET.

AM & Skengdo, who were by far the biggest thing out in 2017, were banned from making drill music for like 3 whole years. This f***ed up their entire momentum.

This is currently sitting at 33 mil views, by the far the biggest ‘actual’ drill video.

Digga D was also banned from using ‘violent lyrics’

But they can do it.
They are all free.

Now...if u want to succeed pursuing your own vision there's only two ways: being a innovator or riding the wave and doing it with your own touch

scenes dying and new s*** coming up is better than recycling the same s*** over and over

probably has to do with the UK being such a small little island, the population finds out about genres and subcultures quickly and burns through them just as quick

as opposed to america where you've got a f***ing huge land mass and large swaths of the population have nothing in common and do not interact with each other

Or they’re forced to stray so far away from the original sound to cater to a demographic who shouts that the genre they wish to make is dead. It’s not the artists claiming it’s dead but the culture /scene.

I remember in 2013 UK Venues would not book local rappers even some superstars.

They’ve been doing that since the noughties. They even fully banned grime in venues. But that doesn’t account for the opinion shift of the listeners. The MET want it to die, so the scene listens? That doesn’t sound believable.

Also fails to explain UK Funky, Dubstep, Garage etc

It’s a reality of every genre tbh

All the genres this happened to were so popular that new acts, or later music by established acts seemed parodies.

Happened to Afroswing not long ago, according to you it’s happening to drill now, and hopefully it happens to lo-fi jazz rap soon.

Drill been on the upswing since at least 2014, it doesn’t need to die necessarily but it was bound to fall from a peak of popularity, just how it goes

U mentioned the cyclical aspect of it, dunno if you meant it as a negative but I don’t think it’s a bad thing. it keeps things fresh. We had the garage revival over the past 2-3 years and Funky is seeing a resurgence now through african house/ amapiano

Good point, and u ain’t wrong. The UK sound is always so fresh. But I’m not opposing a natural rotation rather the scene just turning on itself at any given point. Revivals are good no doubt but they come at the cost of the previous generation of artists going out first.