Good Afternoon,

Self care is a critical aspect of everyday life. If we can't care for ourselves, how can we care for others? As the beauty product industry continues to grow to a staggering $532 billion in the United States alone, so too does the opportunity for carving out a niche demographic of eager consumers waiting to buy your product.

Introducing, The Self-Care Package, By Better World Fragrance House. A luxury line of beauty products for men, private-labeled by Aubrey Drake Graham.

Our initial introduction of premium men's beauty products will delve deeper into two cologne offerings: Night Owl, a mysterious scent that is designed for all things after hours, and Sweeter Ting, a daytime scent that is perfect for any occasion.

Owl Hours

For the man that knows what he wants. His worth is self determined, never defined by others. He commands the room with unspoken confidence; the less he says, the more interest he attracts. His tastes are refined. Nuanced, yet balanced.

He is the man that is ready for anything, day or night. NIGHT OWL.

Scent Notes

Fresh top notes of orange blossom and grapefruit meld beautifully with warm middle notes of caramel and cardamom. Base notes of vanilla-spiced tobacco and amber deliver a well-rounded scent that draws her in closer.

Packaging

Sleek white highlights are reined in by a modern black case that is easy on the eyes. Daring, yet sophisticated.

Overview

Closeup

Sweeter Ting

For the man that works hard, and plays harder. His presence is uplifting, and he brings the dullest conversations to life. Most of all, he isn’t afraid to take calculated risks for a bigger reward. He is not new to this lifestyle, and it shows.

He smells like the tropical getaway she yearns for. Her dream vacation. A SWEETER TING.

Scent Notes

Bright, citrusy top notes of pineapple and bergamot settle into sweet middle notes of honeydew melon and jasmine. Sandalwood and musk base notes pair nicely with hints of cedar, for a scent that brings you into bliss.

Packaging

Neutral coral highlights contrast against a chic, white case that exudes the feeling of lounging under a poolside cabana. Refreshing, yet familiar.

Overview

Closeup

whats the source on this?

Really nice mockups tbh

Corny but well done

I would buy the Owl Hours one

OP snapped on this one

add ! in front of the link to embed @ADHD

@Realfam2007 @voodoo @franny @thankmelater

scent gang

I thought I put ! in front of all the links, but maybe not? It's showing as such when I go to edit the post. Thanks for the support, brah, there is more coming down the pike, in time.

If only these were real

make sure theres no space between the ! and link

Interesting, they all appear to be that way in OP. 🤔 Dunno if you could possibly go into the OP and check it out, everything is displaying properly on my end. Weird.

Make sure there is a space between your header and the image

Overview

Close-Up

I think I may have figured it out, just deleted the headers altogether. Not sure if it is still displaying improperly for everyone else though. Sorry, still getting used to the new platform.

Get Drizzy on the line, fam!

Still not showing up. I don't think its the headings that was the problem, you just got to have a space between everything, right now you have the text right under "Packaging", just leave a space between "Packaging" and Neutral and you'll be good

Packaging

Neutral coral highlights contrast against a chic, white case that exudes the feeling of lounging under a poolside cabana. Refreshing, yet familiar.

Ohhh, I gotcha man, just fixed it. Thanks so much, this will be very helpful for future posts.

I’m very obsessed with smell so I actually want to — my dream, to be honest with you, my goal, is to form a fragrance and lifestyle line like candles, incense, room spray, and fragrance. I like Sephora for the store that I’d like to put it in. So that’s a big thing for me. I’m actually working on it.

Drizzy in 2011. Been waiting ever since

@thankmelater @ADHD

its coming

uspto.report/TM/88781704

ktt2.com/drakes-new-business-venture-better-world-fragrance-house-39848

Shiiit, had no idea this was a thing. Makes sense though. I'm gonna keep designing stuff anyway.

need proper niche perfumers for this since drake is really into fragrances. we have enough generic mass pleasing celebrity fragrances out there. just s*** that he'd actually wear himself

BETTER WORLD FRAGRANCE HOUSE

Better World the new Le Labo

Relax

cmon

Need Drake x By Killian