..

in

f***ing IN

Gonna be interesting to see how "In You Eyes" plays into this

i bet he makes the girl fall for him somehow

Ready

Really in for this.

In an era so dominated by digital streaming sales, videos and concept art constantly get shelved away, or half-arsed by going through the numbers.

I am extremely pleased with not only the direction, but the execution that The Weeknd has taken on this project.

When was the last time we saw this level of cinematic focus from a top level artist?

Probably Beyoncé with Lemonade

Dude stocked up on music videos to feed us during the quarantine

thread so f***in hard

In

Can’t wait for tomorrow’s video and more , in with this era

tomorrow's vid prolly gon be in my eyes since its the next single

Innn

Can't wait

@Thrice

This is definitely my favorite era of his since KL. The last two album roll outs felt just that - album rollouts. This feels like he has a full vision. The aesthetic/the way he presents himself, sound, visuals, videos, everything feels calculated.

no other artist is putting this much effort in

man this whole era feels so timeless

Caught him slipping

I think the Devil (who we see in the heartless vid) will bring him back in a later video