Drakes infrastructure is probably way better. And Beiber hadnt released in several years

You cant be that dense to think this happens to every track he releases right?

Pushing a song is called promotion, which all labels do for songs they want to rise

The Box was a sleeper hit then pushed to every playlist rightfully so, where’s your post about that

On top of the fact that it takes more than just playlist placements and tweets to get people to listen to a song more than once

What promotiom did he get before hand? Spotify and Apple music's most streamed Artist is Drake. Therefore they are doing themselves a favour by promoting his music as that in theory would gain them more subscribers and listens on their platform

I don’t believe numbers should define the quality of a song, and I think some pop fans that are numbers obsessed are lost in life.

BUT, I feel damn good that I love this song and seems like most of the world does as well. Dancing to this for the rest of the year...

Infrastructure?

If you can juke the stats what's the point?

If every artist does it but it only works for Drake. Then I'll say how come he's an outlier? And it can't be his infrastructure.

I was told this song was a flop, no one likes it, it's TikTok bait and everyone sees through it.

Since the #'s don't reflect that, the next thing is that the #'s aren't real.

Niggas looking for any reason to hate.

People really lie to themselves daily on social media. It’s a plague

Drake infrastructure is basically his close knit group of friends who he empowers and maybe distantly Lebron. He's also an independent artist. Scooter is a huge music titan, if Justin couldn't go number 1 that means that the position can't be bought

Right so thats the promotion hes getting beforehand. Apple and Spotify want to make a lot of money off of him as they have in the past so they place their bets on this single being a hit and do everything they can.

But they don't really know if the song's gonna be a hit, but they're willing to promote the hell out of it to make sure it is.

Is Drake signed to a label for anything?

Signed directly to universal now
He just pulls up with the music than they pay him

Nope, just the distribution deal with republic. I think with the way the music industry has been going over the last 5 years artists would be smarter to cut short term deals with streaming services after developing buzz than actual record labels

Just distribution

Its not that simple to just buy streams or promotion as this had been proven countless times
People have to actually listen to the music and f*** with it
Spotify and AM put drake at the top of their playlist because it benefits them as drake brings listeners

Drake has built his brand up to a point where just his attachment to something can prove to be profitable in the short term. Passing on that Tidal exclusivity deal may have been one of the best move in his career in retrospect.

Toosie Slide WW youtube numbers are bad

2020/04/03 4,850,912
2020/04/04 3,907,576
2020/04/05 2,804,268
2020/04/06 2,411,789

Nigga never does well on YouTube

I know that Drake has never been a youtube attraction,but tiktok has to be hurting viewership,right?

Welp. At least half of those views should come from the US.

Is this a bad thing

Tik Tok should be helping people find out more about the song not hurt it but idk honestly.

They do marketing themselfs now?

Or is that included in the distribution deal