Super Bowl executive producer Jesse Collins (also co-EP of this year's GRAMMYs):
"We're gonna use the stadium to present the show in a way that it's never been presented before. Instead of focusing on what we can't do due to the pandemic, it's like, look at what the opportunities are because of the cards we've been dealt."
"He's got monster hits, and he really worked hard to make sure that they are presented in a way, in a Super Bowl halftime format, in a live way that's never been done before. The key word is 'live,' like, we didn't go pre-tape this... It's all happening in that stadium, in that moment."
"Man, the whole thing is a surprise. I think there's a lot of stuff happening in the show that people aren't going to expect. And I it's just going to be fun. It's so perfect."
"We started creating this thing back in September. And the message of it really worked out. The world worked out for the message that The Weeknd wants to communicate in this performance. It's really going to be just fun, you know? Just a little over 13 minutes to just enjoy yourself."
Pre-Save the Visual Album Here:
rocnation.lnk.to/sblva
So will it be an empty stadium because of COVID?
Think they’re trying for like 20k
Damn he’s really came a long way from not knowing what this nigga looked like