Super Bowl executive producer Jesse Collins (also co-EP of this year's GRAMMYs):
"We're gonna use the stadium to present the show in a way that it's never been presented before. Instead of focusing on what we can't do due to the pandemic, it's like, look at what the opportunities are because of the cards we've been dealt."

"He's got monster hits, and he really worked hard to make sure that they are presented in a way, in a Super Bowl halftime format, in a live way that's never been done before. The key word is 'live,' like, we didn't go pre-tape this... It's all happening in that stadium, in that moment."

"Man, the whole thing is a surprise. I think there's a lot of stuff happening in the show that people aren't going to expect. And I it's just going to be fun. It's so perfect."

"We started creating this thing back in September. And the message of it really worked out. The world worked out for the message that The Weeknd wants to communicate in this performance. It's really going to be just fun, you know? Just a little over 13 minutes to just enjoy yourself."

Pre-Save the Visual Album Here:
rocnation.lnk.to/sblva

Best one in years let’s go

OUR KING

Can’t wait!

IN

So will it be an empty stadium because of COVID?

1st page

IN FIRST PAGE

Superbowl goals

Think they’re trying for like 20k

bleh

Damn he’s really came a long way from not knowing what this nigga looked like

Usher

In?

F***ING IN

Poggers!

from Queen St / Spadina to the world stage .. That's my goat

whole demenor just spells envy

A performer every demographic can appreciate

Goat s***

DAMN

House Of Balloons/Glass Table Girls at the super bowl

Weeknd without a crowd might allow for some legendary creative freedoms