She’s a cool and popular r&b act whose biggest initial look was from her generation’s rap goat. Then there’s the fact that her musical tastes often mirror the same sensibilities that rap goats value. Hence, the natural inclination to collab
She’s got a cool voice but how’d she get this far?
Beautiful voice
The same reason Mary J Blige blew up. Their music is R&b but also kept their vibes and music rap-adjacent at the same time.
songwriters find songwriters
drake put her on the map, built leverage for herself, label connects her with other artists, she proved herself thru the music, probably got better at her talents too, etc
i used to feel the same way till a shawty couple years back say my ass down and made me listen and i actually really liked it. she a relatable songwriter and at the end of the day those are the most successful.