I remember when they used to interview legend like GOOD and Erykah badu.. now they’re whole stick is interviewing TikTok and twitch streamers

When they started regularly stealing content from ktt1

traditional long form media died and independent creators make better short form stuff

Bro… complex IS short form 💀 you mean even SHORTER form??

is that really Complex's fault? Sounds like you should blame the people that made streamers and tiktokers famous

when they canceled everyday struggle.

They didn't realize how much power they had over the culture

Were you guys alive when the magazine was coming out 👴

do they still do the magazine? Can’t find a recent issue, only something called “Volume”. I feel like they’d be fine if they still did A List interviews for their monthly mag on top of the cheap Tik Tok and pseudo celeb sneaker shopping type s***

Complex is still huge. They're just not as big on KTT anymore. They own Hot Ones. That's one of the major interviewers now for any new release

i always have a few issues of complex i got in like middle school and one of them has drake on the cover i actually hold it very close to me

We fell off

Those videos have multiple million views

Those guys are huge we just don't feel connected to them

i assume OP means in terms of cultural relevance in hip-hop

id say around latter half of 2010s

2016-2018 was their last great era

they still make cool content it’s just not as relevant to hip hop as before more just broad pop culture

SpongeBob is still huge but everyone knows the fall off and drop in quality compared to their prime

I think those guys collab with a lot of rappers though so idk

It is still connected to hip hop in a way

Became more of a tabloid and stopped doing themed music lists and verse of the week/month and s*** idk 2016 or something

it was over fr when they got bought by Buzzfeed then BZFD became a publicly traded company

It opened at like $10 and is now $0.36

When Emily oberg left

Oh yeah I see what you mean

Honestly Twitter kind of took over that lane in a big way, they can get news out so fast

Stuff like this are basically mini Complex articles

How old are you? Complex has been whack for damn near 4-5 years now

Conspiracy theories say they secretly bought ktt1 back in the day

After Joe Budden left

its like complex doesn’t control hip-hop discourse anymore compared to the Everyday Struggle era with Joe Budden and Akademiks