I dont think he can pull it off for the second time
A big part of why he managed to retain the hype for wlr for 2 years was because of the leaks and snippets that crossed over to the mainstream. Songs like Cancun and Molly went viral without even being released and contributed to the hype

WE ARE BEING PLAYED WITH

THAT IS THE ISSUE AT HAND

NOTHING EVEN HAPPENED

Yeah because cardo and digital nas are executive producing the tour?

HE GAVE THE DAY

WHERE DID IT GO

What if they’re all trolling

We all losing aren’t we

why the f*** would you believe ANYTHING this man says?

I been rocking with Carti since 2016, this isn't anything new at all

Dam.

youre right what am I saying

Carti knows what he doing. He knew fans would start to say it was an album, he wanted that

he's a pathological liar

One might say he is a..... narcissist......

Carti’s team is worse than Carti lol

Nah Carti knows his word is considered final

Man i appreciate all you do but youre doin the most ITT lol

But it's not only the fans that said it is an album
Producers said it is an album too

His team always paint the fans as entitled and will tease s*** like music just to be like “Well we never said music🤷‍♀️Be patient”

Richie was a d***head in WLR era my god

I’m bored leave me alone

moNDaY…

F*** bro same

Might get high rn at 2AM to feel something

Life so formulaic since school started all I do is go to class, work out, and go out on weekends

Starting to feel like an adult and its spooky

Jordan save us

this

Frank Oceans Blonde drop is the first release I can think of and more recently Kanyes Donda rollout all had the same logic. With every potential release date passing without the artist dropping, the hype gets bigger and bigger. At some point the only thing you reading online was “where is blonde?” or “where is donda?”