Have seen a lot of people ask what’s his relation to OVO so will use this thread to give some background

He’s the president of OVO Sound, so joined the picture around 2013 when the label launched

How he got his start in the industry:

slamonline.com/the-magazine/ovo-sound-president-morgan

Used to work with Biggie back in the day:

I would have not that Mr Morgan's reach goes back that far if it wasn't for this. The boy surrounded himself with some good people.

great thread

Who in OVO keeps feeding you these gems?

OVO got some crazy links to this song lmao

Wow, it really goes deep. Since the inception of Rihanna's career. Lol. I remember big Apple said that spot of Toronto was like young black Hollywood at one point.

who is Big Apple?

He had the white hummer parked right in front of fluid

The distinction between OVO and OVO Sound is truly interesting to me. Wonder what their plans are for OVO beyond just drake

Why did OVO outsource from their crew for the President role of the label?

"Man-about-town Big Apple, a.k.a. Swagg Boss, is a Toronto street mogul who has dipped in retail, clothing and media. He gave Drake advice as he was coming up. Like the Hummer, Fluid Lounge—a Richmond Street nightclub—isn’t poppin’ anymore."

torontolife.com/culture/music/heres-every-reference-to-toronto-on-drakes-new-album

It’s been a minute….

instagram.com/p/CTySn-ytiQR/?utm_medium=copy_link

President of OVO

When I was in the industry they told me he was the one who decided "What's next" as a trend spotter/A&R type of guy.

He could be doing a better job

it’s hard to say from the outside looking in, we don’t know what kind of budget or limitations he’s working with