@op I think there’s an essay to be made about late stage capitalism/the age of meme et all translating to music
Honestly to me it’s f***ing sad. When your favorite artist doesn’t drop listen to someone else !
@op I think there’s an essay to be made about late stage capitalism/the age of meme et all translating to music
Honestly to me it’s f***ing sad. When your favorite artist doesn’t drop listen to someone else !
Facts I feel like so many of these more specific videos I've made could be a part of a bigger video about exactly that
Scary times
Facts I feel like so many of these more specific videos I've made could be a part of a bigger video about exactly that
Scary times
Would love to see it.
Frankly I think we’re cooked
I was gonna say Ye was remarkably consistent, I guess between 808s and MBDTF probably felt like the longest wait because 808s was such a departure and then he went quiet after the controversy
and while MBDTF and Yeezus was a 3 year absence he dropped Cruel Summer and WTT between them
Yeezus and Pablo was a 3 year gap as well but he was so visible and released a lot of singles so I guess it never felt that way? I'm trying to remember. I know the hype for TLOP was through the roof, I saw yeezy season 3 in theaters
but he was sooo active it didn't feel like he was absent
he started dropping singles for “SHMG” in 2014, so it didn’t feel like that long of a wait after Yeezus. he kept dropping singles (or teasing them like Wolves) until All Day in Spring 2015. but Kanye was on so many features, the wait between that and TLOP in Feb2016 didn’t feel like long.
that’s the key, dropping singles and features.
Carti, for example, limits his feature output. even when we know he’s in the studio with other artists, he’ll block the feature clearances unless he’s already started the album rollout. like the ABRA feature, it nearly didn’t come out if the fan pressure hadn’t forced it. and No Face didn’t clear either even though it was literally with Drake lol
because rappers typically grow their fanbase when they start out by flooding the (e-)streets with new music, then as soon as they get popular enough, they stop
for example, let’s look at Young Thug’s annual output:
2013: 1017 Thug, Lobby Runners (1 mixtape, 1 group project)
2014: Tha Tour Part 1, Black Portland, YTMLF, PURPLE, 1017 Thug 2&3 (2 collabs, 4 compilations)
2015: Barter 6, SS1, SS2 (3 large mixtapes)
2016: I’m Up, SS3, Jeffery (3 shorter mixtapes)
2017: BTG, Young Martha, Super Slimey (1 mixtape, 1 EP, 1 collab)
2018: Hear No Evil, SL1, OTR (1 mixtape, 2 EPs)
2019: SMF (1 album)
2020: Slime & B (1 collab)
2021: SL2, Punk (1 group project, 1 album)
2022: nothing
2023: Business is Business (1 album)
2024: nothing
2025: UY Scuti (1 album)
Thug’s popularity started growing from 2013-2014, which is when he also ramped up his releases. and this isn’t even including loose tracks & features.
he released the most music in 2015, then steadily started dropping less music per year until he was down to 1 full solo release per year by 2018, and he began dropping once every 2 years after 2021 (of course, the RICO impacted that as well, but he was already on track for that pace beforehand)
i haven’t studied any other artist’s releases like Thug’s, but i think at least Uzi’s release patterns show similar behavior.
i still think it’s this though
can probably be traced back to Wayne too, but later in his career
Wayne was dropping multiple mixtapes a year alongside annual albums, until the C5 situation happened
nowadays, we’re lucky (or unlucky, depending on if you still like his music) to get a single project per year from him
Cause we know it doesn't take that long to make Go2DaMoon, SORRY
yo you been on a roll today, I f*** wit the energy
i still think it’s this though
can probably be traced back to Wayne too, but later in his career
Wayne was dropping multiple mixtapes a year alongside annual albums, until the C5 situation happened
nowadays, we’re lucky (or unlucky, depending on if you still like his music) to get a single project per year from him
I think that’s more so down to age and trying to gain an audience.
When you’re younger and have something to prove you’re hungrier so all you wanna do is release.
When you get older and youre proven, you don’t need to release. Who are trying to target? What’s the reason for the album?
Actual rappers have always been able to feed their fanbases outside of albums through loosies, mixtapes and freestyles.
The problem comes when rappers feel too good for that