Joji and Earl Sweatshirt both recently sent out impersonators or doppelgangers as a part of their album releases. One person doing it is an idea, two is a trend

I think it has something to do with us being so sick of seeing our favorite artists' faces all the time that the only way to get engagement anymore is to try and lie and make you look at it for a second like hey...that's not Joji

what do yall think? is it funny? is it annoying? case by case?

DOOM influence

Yea hes in the video too

In 10 years artist are just gonna press a button and AI is gonna make an entire album and tour for them while they chill in a mansion

I will say these guys coming up with creative doppelganger situations is 1000 times better than some lazy AI slop

Its still cheeky at the moment but could def be played out if everyone starts doing it

joji: cornball with gimmicky internet ideas.

Earl: MF Doom influence

Commentary on the real person and the persona they put out in public due to fame?

I think with Joji that's def a part of it, it's interesting cause with him he hasn't really said anything, while Earl has explained his rationale a lot more

Twin Peaks invented

i heard dean blunt did this at an awards show once lol

Lmao I talk about the show in the video too

but not in the way that I think you are referring to, didn't wanna spoil anything. just a coincidence

other than mf doom i didnt know this was a thing

If I was an artist I'd definitely do something Nathan Fielder inspired with some of my doppelgangers

cause they all need choppelgangers

Doppelgänger and it’s just him in a pink suit saying the hard r

Choppelganger being a word for a dude who looks like you but just a bit uglier you carry around with you to make you look better

Nahhh not pink guy this is a new development