To force the fans to look up the song on youtube on fan accounts? It does create more hype for the song and itll feel like a 2nd release for the songs?

It just seems like on purpose by the label to generate organic demand for his music

there was like 6 differect fan accounts posting H00d By Air and all of them where trending. kinda smart.

i believe nothing is a coicidence

is not dropping ur music the move now?

Donda 2 , IAMMUSIC 5 song run but these are only 2 examples off top of my head

heon need a label

streaming dead, music coming soon

he mysterious

in a way hes leaking his own music

yeah hes the king of leaking his own stuff

Made em trend on YouTube like crazy. His fans are 13

he said f*** interscope

The album should come out on vhs

Because mysterious is the new mainstream

Carti #1 on Vimeo

It’s just part of the gimmick for his rollout… creates a demand for the songs on streaming thus generating more hype

mysterious + probably didnt think the album would be delayed because of vultures

Funny thing is that p**** didn’t even go far enough.

Shoulda did what mos def did and release an album you could only listen to in a museum

he too cool for this

thats what im thinking there was like 6 differect accounts posting HBA and all of them where trending

that was the 2nd sentence in op

Lmao imagine

Yup you had it right

didnt even know about this lmao

nah becuz things end up in a museum after being regular for a while

pitchfork.com/thepitch/if-you-care-about-rap-dont-release-your-album-in-a-museum

The only way you can hear Yasiin Bey’s first album in a decade is by being trapped in a museum. The installation yasiin bey: Negus, which runs through January 26 at the Brooklyn Museum, is advertised as a multimedia hip-hop experience offering the artist formerly known as Mos Def’s new eight-track release “without the distractions of technology.” But in reality, the installation devalues the music, making it a pretentious, hard-to-access curio as well as the soundtrack for what is otherwise just a banal art exhibition. Sadly, as both an album and an artistic experiment, Negus continues the recent trend of rap seeking irrelevant institutional endorsement as fine art.

(Real mysterious music)

right.

when u have aura u can do anything

Not dropping ur music the move for all artist 2024