And I mean blow up, like Lil Nas did, every one that’s not an already established artist gets their sounds used all day yet they still remain unknown. Even the coochie man guy is damn near still just local.

Cause tiktok is a fad

Mario judah out now

YN Jay literally got an uzi feature and has the most one dimensional skillset ive heard a rapper have

id imagine on tiktok the music is treated as background noise most of the time

Oh come on man I love yn jay. So gimmicky but that flows butter

Is he actually on tik tok?

Benny the butcher finna blow up off those tik toks to rubba bands n weight

Because Lil Nas X already had an audience. Mans had a cult following on Twitter and already had material on soundcloud. He didn't blow up because he was on tik tok, he blew up because me made a meme that spread across the internet, including, but not limited to, tik tok. Then he capitalized on that like crazy and actually dropped more music, which most people with tik tok clout neglect to do.

a massive amount of his looks came off tiktok

I had no idea, I been following him since that Michigan rap article came out like a year ago

Tik Tok influencers rates are too high.

Also the format of tiktok extremely decentralizes artists since a vast majority of users make use of the for you page, which vastly reduces potential consistency for artists’ sounds from being promoted, and sounds from all points in time are used including things that are not music

I think it’s because people only know and latch onto 30 of the catchiest seconds of whatever song blows up on there

That song itself will get some Spotify streams but their name won’t really get bigger unless they got the personality and backing to get bigger off it like Nas X did.

Bunch of choruses or 10 second catchy parts of songs I’d recognise off tiktoks but couldn’t tell you the artist name

Tik tok really benefits artist with real fanbases