Especially rappers like Lil Durk or Gunna who are not on that indie Brockhamptom wave. It’s obvious they don’t wanna do it and it can’t be worth the time, effort and mental strain that comes with interacting with Redditors. Why do labels push for publicity for such a niche audience?

Except reddit isn’t as niche as you think it is. A lot of people use reddit, their normal people and not in the ‘redditor’ stereotype because they aren’t obsessed with it and mainly lurk

probably cuz hiphopheads has 2 million subscribers and it's low effort promo

It's 2 millions members on that subreddit and takes like 30 min. The label most likely have no idea what the community is like and just looks at the promotion potential

I think it's a safe way to connect with their core base.

for promotion

A lotta numbers have to be from bots/inactive accounts. Also it’s not advertised like interviews. You have to be a Reddit regular and be checking the sub to catch the AMA

theyre so funny to read esp when they get mad because its obvious the artist doesnt wanna answer their lame ass questions

You can always go back and read it

Aren’t they better doing IG live or even Twitter unless they’re Brockhampton or Benny the Butcher

it's not one or the other

Scrolling through their overplayed, lame joke comment chain just to see a 3 word statement that was written by their PR :

Reddit is in the top 20 Alexa rankings, it’s a very popular website

Social media managers and interns prob use Reddit.

I wonder how much more streams/sales Reddit AMA provide for established artists

Advertising / PR

I found saint Jhn like that some years ago when i used reddit

It's the label

why not

Not everything is about numbers op.

lots of rappers have dedicated subreddits. it's easier to gain supporters when there's a whole community on reddit to show someone who's never heard your music