Who really started this trend?

“Fuck jay z” “gay-z and cockafella”
“Went from Nasty Nas to escos trash”
“Biggie smalls and junior mafia some mark ass b****es
“Im about a dolla wtf is 50 cent”
“Jada don't f*** with me, if you wanna eat, Cause I'll do yo' little ass like Jay did Mobb Deep”
“Fuck pusha t and anybody that love em”
etc etc

Now we got all these beefs and diss tracks and verses…nobody ever really name drops the target. Why is that and who started it?

One of my historian brothers pointed back to Jay-Z subliminally dissing Mase on Imaginary Players. But Jay used to drop names so what changed

“Marriage is something that Sandi never had Drake”

Youngboy was really keeping this rap s*** alive

because it makes them look cool and mysterious not to say names....and when they get called out on it they can say "oh I wasn't talking about you", and easily backpedal.

i have this sneaking suspicion it’s because they’re PR team heavily advised against it

Don’t want to give them free press

whatchu mean Drake said Virginia Williams that’s the rapper from Clipse??