Is it solely due to streaming? Seems like everyone is doing them now in 2019-

uzi

uzi invented

Lebron invented

Just left the crib to head to the bubble. S*** felt like I’m headed to do a bid man! Fr. Hated to leave the #JamesGang👑.

Deluxe albums have always been a thing it’s just a weird trend to have your deluxe be a separate EP or album

Most deluxes are like 3-4 songs max

yes it is solely due to streaming to answer your question

Its a way to push up streams
And give the album legs
Like a second debut week

streaming has caused younger listeners to be unable to sit with albums for any kind of extended period of time

this is a way to try and rectify that

Boosts streaming numbers and keeps the artist trending i guess if the releases are staggered over a couple of weeks or more

Can’t wait for Blonde deluxe version!

EYE was told big tracklists game the system
Then Uzi adds 14 extra songs and the people loving it

Interesting

It’s essentially double albums being released over consecutive weeks

It’s really no different from the future/hndrxx albums tbh

More music is good it doesn’t seem like an egregious attempt at inflating streaming numbers unless someone does what Chris brown did lmao

1) a lot of people aren’t dropping right now because the country/world is in a weird place so it’s easier so just throw some throwaway songs on a album you already released. The climate right now is really only responding to conscience music.

2) streaming

Streaming numbers

Right this is what I'm getting at.

There's always been deluxe albums, but they're being treated like brand new projects

Yea 20 song albums are bad but 16 song albums + a 15 song deluxe is fine

yes cos you can easily seperate the 15-song deluxe into its own album

20 song album just tiring