In terms of scope and how the NWO storyline absolutely dominated an entire promotion for multiple years

Wouldn't be nowhere near as big but only one I could think of that would at least really excite hardcore wrestling fans is a AEW vs NJPW cross promotion war

When vince McMahon fought God

When vince McMahon died and then chris Benoit killed himself so vinny mcmahon was like sorry yall my death was actually bullshit

When Eddie and rey mysteriously fought over custody of his kid

When Eddie Guerrero died and the villain in the story yelled at rey mysterio that Eddie's in hell

When stephanie mcmahon went through a satanic ritual and got inseminated via Turkey baster

When edge and lita had a*** s***on stage

When everyone was scared of getting diabetes by getting facefucked by rakishi's ass so they banded together to hunt him down and beat his ass home alone style in time for kevin mccallister to make it home to his family for christmas

never it was bigger than wrestling dennis rodman appeared with them on TNT for crying out loud.

AEW is a cosplay wrestling promotion supported by losers and neckbeards it it's losing ratings by the thousands week by week.

whole wrestling game is cosplay nowadays

WWE Women's Divison has never been better though.

The Milk Wars

i agree i really can't think of any storyline or current wrestler that could spark an interest in wrestling mainstream-wise

stone cold/mike tyson wwf storyline surpassed NWO lol. that was the icing on the cake that ultimately killed WCW/NWO

OG Bullet Club had potential with Devitt, Machine Gun, Doc, Tama, Fale. Needed a bigger stage tho, but their period in Japan was the most exciting thing in wrestling since the Attitude Era, maybe early Ruthless Agression.